87. The Interview-to-Episode Ratio for Business Owners

12/06/22 • 16 min

1 Listener

Pitched: Real Stories of Pitching Bold Ideas

If you're using podcasting as your main visibility mechanism, how do you know when the amount of content you're creating for your own audience is stopping you from getting in front of new audiences?

Thinking about this question recently (and being a math geek on the quiet) led me to come up with a simple metric.

The Interview-to-Episode Ratio = # of guest interviews DIVIDED BY the # of episodes published on your own show in a given time period

This simple metric offers a comparison of the time spent getting in front of new audiences with the time spent producing content for an existing audience. Tracking the number retroactively offers you a snapshot of how you've spent your time, while estimating it for upcoming months allows you time and space to course correct if you feel the number is skewed too far in one direction.

And, although this metric seems skewed towards podcasters, it can be easily applied to any business-focused content creation.

Topics covered include:

The 'Podcast Host Math Problem Of The Day' that I shared on LinkedIn
The simple (so simple!) Interview-to-Episode Ratio formula that will show you where you're concentrating your time and energy
How to track your activities against your revenue
Using this metric to identify other elements that could be affecting your growth
How I can help to fix the impact of your podcast hosting and guesting

Full show notes and resources: https://thepodwizegroup.com/interview-to-episode

If you're using podcasting as your main visibility mechanism, how do you know when the amount of content you're creating for your own audience is stopping you from getting in front of new audiences?

Thinking about this question recently (and being a math geek on the quiet) led me to come up with a simple metric.

The Interview-to-Episode Ratio = # of guest interviews DIVIDED BY the # of episodes published on your own show in a given time period

And, although this metric seems skewed towards podcasters, it can be easily applied to any business-focused content creation.

Topics covered include:

The 'Podcast Host Math Problem Of The Day' that I shared on LinkedIn
The simple (so simple!) Interview-to-Episode Ratio formula that will show you where you're concentrating your time and energy
How to track your activities against your revenue
Using this metric to identify other elements that could be affecting your growth
How I can help to fix the impact of your podcast hosting and guesting

Full show notes and resources: https://thepodwizegroup.com/interview-to-episode

Previous Episode

86. Grow Your Show with Adam Adams

Growing your podcast is every bit as important as producing it. So I love hearing about the different ways that podcast producers help their clients grow their shows. And my guest today has got some really interesting insights.

Adam Adams is the founder of Grow Your Show, where he and his team offer a complete service for podcasters who want to have a top-rated show without all the hard work. He also launched The Podcast On Podcasting which is ranked as a top show for podcasters, so in this conversation, we dig into all the ways that you can grow your own podcast.

But it's not just a case of spending money on advertising. One of the key parts is having a really clear view of who your listener is. However, you'll need to listen if you want to find out about using "awkward" images to build engagement...!

Topics covered include:

How Adam got started in business and podcasting, and the services that Grow Your Show offers
How the Grow Your Show team measures success
Mine and Adam's experiences with podcast advertising
The "hook - story - offer" format for creating content, and how this relates to podcasts, advertising, social media... everything!
How dynamic advertisements can disrupt the flow of your podcast, and why this is so important

Full show notes and resources: https://thepodwizegroup.com/grow-your-show

Next Episode

88. Behind-the-Scenes: Streamlining Operations and Offers with Melissa Morris

Growing a business is not typically a linear path, for sure. But, as we test and experiment new offers and services, we run the risk of overcomplicating our operations which ultimately might lead to burnout. I had a bout of burnout during the middle of 2022 until I hired Melissa Morris from Agency Authority to help us organize some of our backend operations. What I didn't see coming from our work together was my recognition that I was running two completely different business models.

The Agency Authority is a project management and operations consultancy for agency owners. And as its founder, Melissa helps business leaders maximize their teams, increase their productivity, and grow their profits, all without sacrificing client satisfaction, the bottom line, or their own sanity.

Melissa's external view of the way we were doing business uncovered a foundational misstep that we'd made as we evolved, one that we're correcting as we move into 2023. As Melissa says, burnout is an operational issue. And a business that is profitable while keeping the business owner out of burnout is one that is streamlined and efficient

As you'll also hear on today's episode, marketing and pitching for podcast guest opportunities should also include processes that are streamlined and efficient. Without those in place, you'll likely never see the impact of your actions and will give up fairly quickly.

So as we approach year's end, if you're struggling with pitching, perhaps some of Melissa's wisdom and my expertise will save you from burnout too.

Topics covered include:

How Melissa works with businesses to make them more efficient, and what her first impressions of the Podwize Group were when she started working with us
Why operations work is so much more than getting a new business app
The ways that operations and efficiencies apply to marketing in general, and podcast hosting and guesting in particular
Melissa's experiences of pitching for podcast appearances, and the impact it has had on her business
The future of the Podwize Group and our focus from 2023 onwards!

Full show notes and resources: https://thepodwizegroup.com/streamlining-operations