77. Podcasts as a Business Development Tool

07/19/22 • 21 min

1 Listener

Pitched: Real Stories of Pitching Bold Ideas

Why aren't more business owners using podcasts as a business development tool? We often talk about the benefits podcasts bring as content marketing, visibility, and SEO tools. But, at the heart of it and when used effectively, podcasts are an extremely effective and efficient business development tool.

Recently, I recognized that the way we approach podcast guesting and hosting within the Podwize Group, researching strategic partners, reaching out to those potential partners, generating business leads, and getting in front of new audiences: that IS business development.

So in this episode, I dig into four ways we can use podcasts as the business development tool that they really are so you don't miss out on the incredible opportunities they hold.

Topics covered include:

My definition of Business Development, and why the way The Podwize Group thinks about podcasts fits into this perfectly!
How the different parts of business development relates to both podcast guesting and hosting
The four ways that you can use podcasts as a business development tool
The additional benefits that have come into my business through podcasts

Full show notes and resources: https://thepodwizegroup.com/podcasts-business-development-tool

So in this episode, I dig into four ways we can use podcasts as the business development tool that they really are so you don't miss out on the incredible opportunities they hold.

Topics covered include:

My definition of Business Development, and why the way The Podwize Group thinks about podcasts fits into this perfectly!
How the different parts of business development relates to both podcast guesting and hosting
The four ways that you can use podcasts as a business development tool
The additional benefits that have come into my business through podcasts

Full show notes and resources: https://thepodwizegroup.com/podcasts-business-development-tool

Previous Episode

76. The 5 Phases of Podcast Guesting Support

We've chatted before about the types of podcast guesting support you can get, but you might be wondering WHEN is the best stage of business to receive the specific types of support.

Well, you're in luck. After recently investing in operations support in my own business, I realized that there were many factors that played into the type of support I needed: my stage in business, our revenue, and my personality. Yes...your personality, strengths, and weaknesses absolutely play a role in which type of help will best help fill the gaps in your business.

Tune in to this episode to hear the stages of support you can get as it pertains to your business and personality.

Topics covered include:

My own story of recognizing the need for support in my business
How to know when it's the right time to get podcast guesting support
What this support can look like, whatever level your business is at
What could getting support open you up to?

Full show notes and resources: https://thepodwizegroup.com/podcast-guesting-support

Next Episode

78. Content Repurposing for Podcast Hosts & Guests with Krystal Proffitt

4 Recommendations

Content repurposing is a buzzword in business circles these days, likely because we're all running at breakneck speed and don't have the bandwidth to create MORE new content. Enter....content repurposing: using one key piece of content as the cornerstone for various other forms. But, what does content repurposing for podcast hosts and guests look like? Will you be reusing the audio in different ways? Transcribing it? Creating videos?

Deep breath. Lucky for us, we can repurpose content without being a tech whiz or a videographer or spending hours a week recording ourselves.

In today's episode, I chat with my friend and content strategist, Krystal Proffitt, to get the lowdown on how she not only repurposes content, but plans it with an eye toward repurposing.

Krystal is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content.

Not a podcast host? No sweat: your guest interviews are content, too, and can absolutely be used as the basis of your content strategy.

Topics covered include:

Krystal's background in marketing and blogging, why she transitioned into podcasting, and how her current business grew out of listeners asking for help
How, when planning out a piece of content (like a podcast episode), Krystal is already thinking about how parts of it can be repurposed for YouTube, Instagram, etc.
Why Krystal sees her podcast as the most important piece of content she produces
How to share podcast episodes you've been on, once they go live - and how, by leveraging the opportunity, you're creating a referral network and more opportunities
The key channels that Krystal focuses on

Full show notes and resources: https://thepodwizegroup.com/content-repurposing-krystal-proffitt