96. The $3,500 Podcast Appearance Fee w/Alex Sanfilippo

For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show.

I've known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas' Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes!

Alex Sanfilippo is the CEO and founder of PodPros, a software company focused specifically on the podcasting industry. He is also a podcast host of Podcasting Made Simple and a lead educator in podcasting.

Together we talk about why he decided to pay the podcast appearance fee, and what the whole interview process was like - from pitching to interview to the impact on his business. We also talked about what happens when a podcast interview is viewed as a transaction, rather than part of a mutually-beneficial relationship - does it change the value of the information being presented?

There's also a special offer for Go Pitch Yourself listeners if you want to try out PodMatch, Alex's software that automatically matches ideal podcast hosts and guests for interviews. Get 10% off through my affiliate link.

Topics covered include:

• Alex's background in aerospace and how he started a podcast interviewing successful entrepreneurs, in order to learn how to become one himself
• Alex's experience of appearing on John Lee Dumas' Entrepreneurs on Fire podcast, including why he chose to pay the $3,500 podcast appearance fee, and the impact it had on his business
• Why he talks to the people he coaches about the value of appearing on smaller, niche podcasts, over big shows
• The various products that Alex has created under the umbrella of his PodPros brand
• Details of the special offer I got for Go Pitch Yourself listeners to try out PodMatch, Alex's service that matches podcast guests with hosts and vice versa - get 10% off through my affiliate link

Full show notes and resources: https://www.thepodwizegroup.com/podcast-appearance-fee