MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast TM tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Top 10 MarTech Podcast ™ // Marketing + Technology = Business Growth Episodes
Goodpods has curated a list of the 10 best MarTech Podcast ™ // Marketing + Technology = Business Growth episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to MarTech Podcast ™ // Marketing + Technology = Business Growth for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite MarTech Podcast ™ // Marketing + Technology = Business Growth episode by adding your comments to the episode page.
Conversational Marketing Tactics -- Rachel Leist // HubSpot
MarTech Podcast ™ // Marketing + Technology = Business Growth
12/29/21 • 13 min
Senior Director of Marketing at HubSpot, Rachel Leist, looks at growing a SaaS business. Time is a precious commodity. That could explain why studies show a preference for bots over human support for quick responses. It’s worth exploring the benefits that come from using bots on your website. Today, Rachel talks about conversational marketing tactics for the growth of SaaS businesses. Show Notes
Connect With:
- Rachel Leist: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3 Listeners
Creating Digital Experiences For The Post-Pandemic Consumer -- Lynne Capozzi // Acquia
MarTech Podcast ™ // Marketing + Technology = Business Growth
11/29/21 • 14 min
Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer. Show Notes
Connect With:
- Lynne Capozzi: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2 Listeners
What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia
MarTech Podcast ™ // Marketing + Technology = Business Growth
11/30/21 • 16 min
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show Notes
Connect With:
- Lynne Capozzi: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2 Listeners
2022 MarTech Predictions: Rev Ops Movement -- Scott Brinker // Hubspot
MarTech Podcast ™ // Marketing + Technology = Business Growth
01/04/22 • 16 min
Scott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription based services mean that customers and businesses are interacting far more frequently. Alignment of these interactions in terms of marketing, sales, and customer service is a must. Today, Scott discusses the rev ops movement of 2022. Show Notes
Connect With:
- Scott Brinker: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2 Listeners
Why Self-Serve Outperforms Outbound Marketing -- Russ Heddleston // DocSend at Dropbox
MarTech Podcast ™ // Marketing + Technology = Business Growth
07/28/22 • 19 min
Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. There’s no denying that organic growth takes time to scale whether it's SEO or product-led growth. However, building in the sharing aspect into your product from the start sets you up for success and kick starts the growth of your organic growth channels. Today, Russ discusses why self-serve outperforms outbound marketing. Show Notes
Connect With:
- Russ Heddleston: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2 Listeners
Top 3 Trends In Performance Marketing For 2022 -- Zach Morrison // Tinuiti
MarTech Podcast ™ // Marketing + Technology = Business Growth
12/10/21 • 19 min
Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. Today, Zach shares his performance marketing predictions for 2022. Show Notes
Connect With:
- Zach Morrison: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2 Listeners
Audience Development -- Drea Hudson // Hubspot
MarTech Podcast ™ // Marketing + Technology = Business Growth
10/12/21 • 18 min
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your event. Show Notes
Connect With:
- Drea Hudson: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 Listener
CDPs And The Lack Of Data In Africa -- Oti Ukubeyinje // Terragon Limited
MarTech Podcast ™ // Marketing + Technology = Business Growth
10/05/21 • 15 min
Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data. So how can you effectively target in a marketplace that’s lacking in data? Today, Oti talks about CDPs and the lack of data in Africa. Show Notes
Connect With:
- Oti Ukubeyinje: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 Listener
Getting The Most Out Of Your Marketing List -- Brian Kurtz // Titans Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
10/08/21 • 17 min
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show Notes
Connect With:
- Brian Kurtz: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 Listener
The Perils of Personalization in a Privacy-First World -- Gowthaman "G'man" Ragothaman // Aqilliz
MarTech Podcast ™ // Marketing + Technology = Business Growth
07/31/22 • 13 min
“Personalization is a double-edged sword.” That’s one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personalization and privacy, finding the right balance of communication in personalizing an outreach, and treading the fine line of privacy and not overstepping the boundaries. Show Notes
Connect With:
- Gowthaman Ragothaman: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 Listener
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FAQ
How many episodes does MarTech Podcast ™ // Marketing + Technology = Business Growth have?
MarTech Podcast ™ // Marketing + Technology = Business Growth currently has 2194 episodes available.
What topics does MarTech Podcast ™ // Marketing + Technology = Business Growth cover?
The podcast is about Marketing, Martech, Growth, Podcast, Podcasts, Technology, Business and Careers.
What is the most popular episode on MarTech Podcast ™ // Marketing + Technology = Business Growth?
The episode title 'Conversational Marketing Tactics -- Rachel Leist // HubSpot' is the most popular.
What is the average episode length on MarTech Podcast ™ // Marketing + Technology = Business Growth?
The average episode length on MarTech Podcast ™ // Marketing + Technology = Business Growth is 18 minutes.
How often are episodes of MarTech Podcast ™ // Marketing + Technology = Business Growth released?
Episodes of MarTech Podcast ™ // Marketing + Technology = Business Growth are typically released every day.
When was the first episode of MarTech Podcast ™ // Marketing + Technology = Business Growth?
The first episode of MarTech Podcast ™ // Marketing + Technology = Business Growth was released on Mar 16, 2018.
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