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MarTech Podcast // Marketing + Technology = Business Growth

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4.4

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The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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Top 10 MarTech Podcast // Marketing + Technology = Business Growth Episodes

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Conversational Marketing Tactics -- Rachel Leist // HubSpot

MarTech Podcast // Marketing + Technology = Business Growth

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12/29/21 • 13 min

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5.0

Senior Director of Marketing at HubSpot, Rachel Leist, looks at growing a SaaS business. Time is a precious commodity. That could explain why studies show a preference for bots over human support for quick responses. It’s worth exploring the benefits that come from using bots on your website. Today, Rachel talks about conversational marketing tactics for the growth of SaaS businesses. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Creating Digital Experiences For The Post-Pandemic Consumer -- Lynne Capozzi // Acquia

MarTech Podcast // Marketing + Technology = Business Growth

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11/29/21 • 14 min

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5.0

Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Top 3 Trends In Performance Marketing For 2022 -- Zach Morrison // Tinuiti

MarTech Podcast // Marketing + Technology = Business Growth

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12/10/21 • 19 min

Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. Today, Zach shares his performance marketing predictions for 2022. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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2022 MarTech Predictions: Rev Ops Movement -- Scott Brinker // Hubspot

MarTech Podcast // Marketing + Technology = Business Growth

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01/04/22 • 16 min

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5.0

Scott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription based services mean that customers and businesses are interacting far more frequently. Alignment of these interactions in terms of marketing, sales, and customer service is a must. Today, Scott discusses the rev ops movement of 2022. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Why Self-Serve Outperforms Outbound Marketing -- Russ Heddleston // DocSend at Dropbox

MarTech Podcast // Marketing + Technology = Business Growth

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07/28/22 • 19 min

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5.0

Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. There’s no denying that organic growth takes time to scale whether it's SEO or product-led growth. However, building in the sharing aspect into your product from the start sets you up for success and kick starts the growth of your organic growth channels. Today, Russ discusses why self-serve outperforms outbound marketing. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia

MarTech Podcast // Marketing + Technology = Business Growth

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11/30/21 • 16 min

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5.0

Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection

MarTech Podcast // Marketing + Technology = Business Growth

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11/25/21 • 22 min

Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digital marketing. For the longest time, marketers have used third-party cookies to improve user experience and better target their audience. With third-party cookies on the way out, Quimby discusses how to avoid the third-party graveyard. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How To survive A Cookieless Era? -- Anna McMichael // Partnership Director

MarTech Podcast // Marketing + Technology = Business Growth

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11/22/21 • 12 min

Anna McMichael, Partnership Director at VlogBox discusses what the future of video advertising for the OTT and CTV industry could look like. Whether we are looking at CTV or OTT, we cannot ignore the effects of cookie and tracking removal on media channels. With third party data on its way out the door, Anna talks about survival in the cookieless era. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Why CRM, DSP, & Automation Is Only 75-80% Effective -- Quimby Melton // Confection

MarTech Podcast // Marketing + Technology = Business Growth

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11/26/21 • 16 min

Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on first-party data going forward. And this means the quality and accuracy of that data is just as important as the data itself. Quimby takes a closer look at why CRM, DSPs, and automation are only 75-80% effective. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Getting The Most Out Of Your Marketing List -- Brian Kurtz // Titans Marketing

MarTech Podcast // Marketing + Technology = Business Growth

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10/08/21 • 17 min

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1.0

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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4.4

out of 5

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7 Ratings

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