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MarTech Podcast ™ // Marketing + Technology = Business Growth - 2022 MarTech Predictions: Rev Ops Movement -- Scott Brinker // Hubspot

2022 MarTech Predictions: Rev Ops Movement -- Scott Brinker // Hubspot

01/04/22 • 16 min

2 Listeners

MarTech Podcast ™ // Marketing + Technology = Business Growth

Scott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription based services mean that customers and businesses are interacting far more frequently. Alignment of these interactions in terms of marketing, sales, and customer service is a must. Today, Scott discusses the rev ops movement of 2022. Show Notes

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Scott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription based services mean that customers and businesses are interacting far more frequently. Alignment of these interactions in terms of marketing, sales, and customer service is a must. Today, Scott discusses the rev ops movement of 2022. Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

undefined - 2022 MarTech Predictions: Reintegration of MarTech -- Scott Brinker // Hubspot

2022 MarTech Predictions: Reintegration of MarTech -- Scott Brinker // Hubspot

HubSpot’s VP of Platform, Scott Brinker, discusses his predictions for marketing technology in 2022. The pandemic has accelerated the digitization of departments within organizations. However, marketing technology still remains disconnected from the rest of the organization. Today, Scott talks about the need for reintegration of marketing technology. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

undefined - 2022 MarTech Predictions: Advancement of No Code Tech -- Scott Brinker // Hubspot

2022 MarTech Predictions: Advancement of No Code Tech -- Scott Brinker // Hubspot

VP of Platform, Scott Brinker, from HubSpot, explores how No-Code tools are improving. While non-technical users see the merit of No-Code technology, IT teams and Marketing Ops have long been suspicious of them. If these tools were to be designed with data security and compliance features, we could see more widespread adoption of this technology by large companies in the coming future. Today, Scott addresses the advancement of No-Code technology. Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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