82. Referral Networking through Podcast Guesting

09/27/22 • 25 min

2 Listeners

Pitched: Real Stories of Pitching Bold Ideas

Even though I'd been looking forward to attending She Podcasts Live in October 2022, I have to admit that I was pretty relieved when it was postponed to June 2023. Although I would've gotten a ton of value from attending - as well as spending time with some awesome women from the podcasting space - there is a business (and a personal) cost to attending networking events IRL.

At the same time that She Podcasts was announcing their news, I was deep into our recent 5-in-5 Podcast Pitching Challenge. I realized that we'd doubled the number of attendees compared to the first event - and we'd done it with a minimal marketing push. How did we manage this? By using the referral networking possibilities of podcast guesting.

In this episode, I talk about the three things that you need to consider to get the most out of your podcast guesting efforts - including getting precise about the shows that you target and how you can make sure that you're the person that hosts think of when someone has a problem in their business that you can solve.

Topics covered include:

The reasons why I am evaluating the ROI of face-to-face, in-person networking events
How I was able to double the attendees for our recent 5-in-5 Podcast Pitching Challenge by working with the people already in my network
The three things you should assess in order to maximize the referral networking opportunities of podcast guesting
How the way that you interact with a podcast host, pre- and post-interview, can lead to a long-term business relationship
The different ways that The Podwize Group can help you to meet your long-term visibility goals through podcast guesting

Full show notes and resources: https://thepodwizegroup.com/referral-networking

Topics covered include:

The reasons why I am evaluating the ROI of face-to-face, in-person networking events
How I was able to double the attendees for our recent 5-in-5 Podcast Pitching Challenge by working with the people already in my network
The three things you should assess in order to maximize the referral networking opportunities of podcast guesting
How the way that you interact with a podcast host, pre- and post-interview, can lead to a long-term business relationship
The different ways that The Podwize Group can help you to meet your long-term visibility goals through podcast guesting

Full show notes and resources: https://thepodwizegroup.com/referral-networking

Previous Episode

81. When Podcast Guesting Leads to Launching with Jordan Schanda King

If you've caught the podcasting bug through podcast guesting, you've probably daydreamed about launching a show which, over time, eventually gets into the download charts. But have you ever seen someone launch a podcast that comes out of the gates HOT? As in, instantly making the Top 100 in her chosen category?

That's precisely what today's guest did, my friend and Podwize Co-Op member, Jordan Schanda King.

Jordan is a serial entrepreneur, and since first diving into entrepreneurship a decade ago, she's published a book, founded multiple businesses, and built her Easy Scaling agency from scratch in a year. Easy Scaling's team specializes in tech, design, and copywriting, in order to help female business owners to grow without burning out.

Jordan, like many of our clients and Co-Op members, caught the podcasting bug after guesting on a number of shows. And in this episode, we’re pulling back the curtain to show how she uses (and doesn’t use) the Co-Op training, how her podcast launching experience landed her in the Top 100 in Entrepreneurship, and how her team pitches their clients.

Topics covered include:

How Jordan and Easy Scaling help their clients, and why they wanted to add podcast pitching to their list of services
The reasons Jordan came to see the authority-building power of podcast guesting
Why she joined the Podwize Co-Op, and the features of the membership that she finds most valuable
How Jordan launched her Easy Scaling podcast
Jordan's advice for anyone pitching for visibility opportunities and/or launching their own podcast, and what she thinks about her experience of being part of the Podwize Co-Op

Full show notes and resources: https://thepodwizegroup.com/podcast-guesting-leads-to-launching

Next Episode

83. Pitching for Sponsorships with Jenny Melrose

It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching.

Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting.

Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She's the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

There's a lot of crossover in the work that we do. But whether you're pitching to be a podcast guest or pitching for sponsorship, they both involve at least two things - knowing your audience and laying the groundwork for a mutually beneficial business relationship.

Topics covered include:

How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business
Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors
Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships
How pitching for sponsorship is similar to pitching for podcast appearances - it's all about finding a perfect fit for the audience you're wanting to help
How podcast guesting has impacted Jenny's business, and how they manage it internally

Full show notes and resources: https://thepodwizegroup.com/pitching-for-sponsorships