82. Referral Networking through Podcast Guesting

Even though I'd been looking forward to attending She Podcasts Live in October 2022, I have to admit that I was pretty relieved when it was postponed to June 2023. Although I would've gotten a ton of value from attending - as well as spending time with some awesome women from the podcasting space - there is a business (and a personal) cost to attending networking events IRL.

At the same time that She Podcasts was announcing their news, I was deep into our recent 5-in-5 Podcast Pitching Challenge. I realized that we'd doubled the number of attendees compared to the first event - and we'd done it with a minimal marketing push. How did we manage this? By using the referral networking possibilities of podcast guesting.

In this episode, I talk about the three things that you need to consider to get the most out of your podcast guesting efforts - including getting precise about the shows that you target and how you can make sure that you're the person that hosts think of when someone has a problem in their business that you can solve.

Topics covered include:

• The reasons why I am evaluating the ROI of face-to-face, in-person networking events
• How I was able to double the attendees for our recent 5-in-5 Podcast Pitching Challenge by working with the people already in my network
• The three things you should assess in order to maximize the referral networking opportunities of podcast guesting
• How the way that you interact with a podcast host, pre- and post-interview, can lead to a long-term business relationship
• The different ways that The Podwize Group can help you to meet your long-term visibility goals through podcast guesting

Full show notes and resources: https://thepodwizegroup.com/referral-networking