83. Pitching for Sponsorships with Jenny Melrose

10/11/22 • 34 min

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Pitched: Real Stories of Pitching Bold Ideas

It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching.

Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting.

Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She's the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

There's a lot of crossover in the work that we do. But whether you're pitching to be a podcast guest or pitching for sponsorship, they both involve at least two things - knowing your audience and laying the groundwork for a mutually beneficial business relationship.

Topics covered include:

How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business
Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors
Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships
How pitching for sponsorship is similar to pitching for podcast appearances - it's all about finding a perfect fit for the audience you're wanting to help
How podcast guesting has impacted Jenny's business, and how they manage it internally

Full show notes and resources: https://thepodwizegroup.com/pitching-for-sponsorships

Topics covered include:

How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business
Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors
Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships
How pitching for sponsorship is similar to pitching for podcast appearances - it's all about finding a perfect fit for the audience you're wanting to help
How podcast guesting has impacted Jenny's business, and how they manage it internally

Full show notes and resources: https://thepodwizegroup.com/pitching-for-sponsorships

Previous Episode

82. Referral Networking through Podcast Guesting

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Even though I'd been looking forward to attending She Podcasts Live in October 2022, I have to admit that I was pretty relieved when it was postponed to June 2023. Although I would've gotten a ton of value from attending - as well as spending time with some awesome women from the podcasting space - there is a business (and a personal) cost to attending networking events IRL.

At the same time that She Podcasts was announcing their news, I was deep into our recent 5-in-5 Podcast Pitching Challenge. I realized that we'd doubled the number of attendees compared to the first event - and we'd done it with a minimal marketing push. How did we manage this? By using the referral networking possibilities of podcast guesting.

In this episode, I talk about the three things that you need to consider to get the most out of your podcast guesting efforts - including getting precise about the shows that you target and how you can make sure that you're the person that hosts think of when someone has a problem in their business that you can solve.

Topics covered include:

The reasons why I am evaluating the ROI of face-to-face, in-person networking events
How I was able to double the attendees for our recent 5-in-5 Podcast Pitching Challenge by working with the people already in my network
The three things you should assess in order to maximize the referral networking opportunities of podcast guesting
How the way that you interact with a podcast host, pre- and post-interview, can lead to a long-term business relationship
The different ways that The Podwize Group can help you to meet your long-term visibility goals through podcast guesting

Full show notes and resources: https://thepodwizegroup.com/referral-networking

Next Episode

84. Podcast Interviews as Pillar Content

In today's episode, I chat through how you can use your podcast interviews as pillar content. If you find yourself creating content for multiple platforms with no overarching theme, tune in to learn how to use your interviews as content you can repurpose in multiple ways.

When planning to use podcast interviews as pillar content, it's important to plan for repurposing before you ever send a podcast pitch. What are the types of pillar content that you want to be known for? Once you know that and the types of audiences that are best suited for those topics, you'll be well on your way to leveraging your podcast interviews as pillar content.

When you decide that your podcast interviews will be the key piece of content that you create, sharing interviews will feel more intentional and likely become more impactful.

Topics covered include:

Why are podcast guest interviews pillar content?
How to plan differently when you're going to use interviews as content
Different ways to repurpose your podcast interviews
How - and when - to involve the podcast host in your plans
How evaluating the topics you are asked to talk about can highlight themes you can use for future content sprints

Full show notes and resources: https://thepodwizegroup.com/podcast-pillar-content