78. Content Repurposing for Podcast Hosts & Guests with Krystal Proffitt

08/02/22 • 55 min

5 Listeners

Pitched: Real Stories of Pitching Bold Ideas

Content repurposing is a buzzword in business circles these days, likely because we're all running at breakneck speed and don't have the bandwidth to create MORE new content. Enter....content repurposing: using one key piece of content as the cornerstone for various other forms. But, what does content repurposing for podcast hosts and guests look like? Will you be reusing the audio in different ways? Transcribing it? Creating videos?

Deep breath. Lucky for us, we can repurpose content without being a tech whiz or a videographer or spending hours a week recording ourselves.

In today's episode, I chat with my friend and content strategist, Krystal Proffitt, to get the lowdown on how she not only repurposes content, but plans it with an eye toward repurposing.

Krystal is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content.

Not a podcast host? No sweat: your guest interviews are content, too, and can absolutely be used as the basis of your content strategy.

Topics covered include:

Krystal's background in marketing and blogging, why she transitioned into podcasting, and how her current business grew out of listeners asking for help
How, when planning out a piece of content (like a podcast episode), Krystal is already thinking about how parts of it can be repurposed for YouTube, Instagram, etc.
Why Krystal sees her podcast as the most important piece of content she produces
How to share podcast episodes you've been on, once they go live - and how, by leveraging the opportunity, you're creating a referral network and more opportunities
The key channels that Krystal focuses on

Full show notes and resources: https://thepodwizegroup.com/content-repurposing-krystal-proffitt

Deep breath. Lucky for us, we can repurpose content without being a tech whiz or a videographer or spending hours a week recording ourselves.

In today's episode, I chat with my friend and content strategist, Krystal Proffitt, to get the lowdown on how she not only repurposes content, but plans it with an eye toward repurposing.

Krystal is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content.

Not a podcast host? No sweat: your guest interviews are content, too, and can absolutely be used as the basis of your content strategy.

Topics covered include:

Krystal's background in marketing and blogging, why she transitioned into podcasting, and how her current business grew out of listeners asking for help
How, when planning out a piece of content (like a podcast episode), Krystal is already thinking about how parts of it can be repurposed for YouTube, Instagram, etc.
Why Krystal sees her podcast as the most important piece of content she produces
How to share podcast episodes you've been on, once they go live - and how, by leveraging the opportunity, you're creating a referral network and more opportunities
The key channels that Krystal focuses on

Full show notes and resources: https://thepodwizegroup.com/content-repurposing-krystal-proffitt

Previous Episode

77. Podcasts as a Business Development Tool

1 Recommendations

Why aren't more business owners using podcasts as a business development tool? We often talk about the benefits podcasts bring as content marketing, visibility, and SEO tools. But, at the heart of it and when used effectively, podcasts are an extremely effective and efficient business development tool.

Recently, I recognized that the way we approach podcast guesting and hosting within the Podwize Group, researching strategic partners, reaching out to those potential partners, generating business leads, and getting in front of new audiences: that IS business development.

So in this episode, I dig into four ways we can use podcasts as the business development tool that they really are so you don't miss out on the incredible opportunities they hold.

Topics covered include:

My definition of Business Development, and why the way The Podwize Group thinks about podcasts fits into this perfectly!
How the different parts of business development relates to both podcast guesting and hosting
The four ways that you can use podcasts as a business development tool
The additional benefits that have come into my business through podcasts

Full show notes and resources: https://thepodwizegroup.com/podcasts-business-development-tool

Next Episode

79. Project Management for Podcast Guesting with Shanice Miller

Yes, this episode is all about project management for podcast guesting... but wait! Come back! Project management - even though it is certainly not in my wheelhouse - is an essential part of successfully pitching yourself for podcast guest opportunities.

My guest today is Shanice Miller. As well as being a client of the Podwize Group, Shanice is a business productivity consultant, specializing in project management. From small startups to multi-million dollar businesses, she helps clients save hundreds of hours and thousands of dollars, through her passion for identifying and solving inefficiencies.

In fact, Shanice helps break down the parts of the podcast pitching process in the same way we typically break down the parts of a pitch template. Tune in to hear how you can grow your business, and any internal processes, without having to reinvent the wheel each time by utilizing project management.

Special Bonus!

Shanice is a project management boss but is new to appearing on podcasts. She has kindly allowed us to share a little bit of our pre-interview chat, where I coach her in preparing her call-to-action. I hope you enjoy this peek behind the curtain, and if you like the way we work, book a discovery call with us.

ALSO! Do you want to learn how to pitch effectively AND quickly?

Listen out for details of the return of our 5-in-5 Podcast Pitching Challenge (September 2022).

Topics covered include:

A real-time workshop in preparing the call-to-action for your podcast guest appearances
Shanice's expertise in project management and how selling her business illustrated the importance of getting your SOPs in order
The ways that project management relates to podcast pitching and guesting
The key pieces of effective project management
The difference between templates and Standard Operating Procedures, and how to turn your SOPS into a list of actions that can be moved along, automated, and delegated
Why you don't need a project management tool

Full show notes and resources: https://thepodwizegroup.com/project-management-for-podcast-guesting