90. Turn Podcast Listeners Into Action Takers

01/17/23 • 30 min

1 Listener

Pitched: Real Stories of Pitching Bold Ideas

Ep. 90 | Turn Podcast Listeners into Action Takers

In this episode, we’re digging into how you can turn podcast listeners into action takers after they hear you as a guest on someone else’s podcast. I mean...that IS the goal right? Not just getting in front of new audiences, but also having them take action and follow you back to your digital home. I’m diving into the 3 parts of the interview - the intro, middle and the end-and sharing what you can do during each to increase the chances that listeners will take action.

Topics covered include:

The type of prep work should you do before you record that increases the chances that listeners will turn podcast listeners into action takers
How to position your bio so that it creates curiosity and interest
The importance of planting seeds and sharing stories throughout the interview
What type of (and how many) calls-to-action should you offer at the end of an interview?
How to guide listeners to take action EVEN WHEN the host doesn’t ask you

If this episode resonated with you, I would LOVE to connect with you on LinkedIn (@angietrueblood). Send me a connect request with a message letting me know which strategy to turn podcast listeners into action takers is the one that you’re most excited about trying out on your next interview.

The Podwize Group’s resources mentioned in this episode:

Learn more about the different levels of The Podwize Group’s services - including our Concierge Pitching Service and Jumpstart Intensive
Connect with Angie on LinkedIn
Ep. 88, Go Pitch Yourself with Melissa Morris: Streamlining Operations and Offers

Podcasts mentioned in this episode:

Sales Maven podcast with Angie: ‘How to be a Super Connector’

Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my friend!

Follow & Review in Apple Podcasts

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Special thanks to Daniel Romeros at drpodcasts.com for editing this episode.

Ep. 90 | Turn Podcast Listeners into Action Takers

Topics covered include:

The type of prep work should you do before you record that increases the chances that listeners will turn podcast listeners into action takers
How to position your bio so that it creates curiosity and interest
The importance of planting seeds and sharing stories throughout the interview
What type of (and how many) calls-to-action should you offer at the end of an interview?
How to guide listeners to take action EVEN WHEN the host doesn’t ask you

The Podwize Group’s resources mentioned in this episode:

Learn more about the different levels of The Podwize Group’s services - including our Concierge Pitching Service and Jumpstart Intensive
Connect with Angie on LinkedIn
Ep. 88, Go Pitch Yourself with Melissa Morris: Streamlining Operations and Offers

Podcasts mentioned in this episode:

Sales Maven podcast with Angie: ‘How to be a Super Connector’

Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my friend!

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

Special thanks to Daniel Romeros at drpodcasts.com for editing this episode.

Previous Episode

89. The $25K Podcast Interview with Andrea Liebross

As The Podwize Group develops, I'm always looking for ways to capture and convey the impact that podcast guesting can and often does have on business owners. So when I got a message from a Podwize Co-Op member saying that she could attribute $25,000 of revenue to a single podcast guest appearance, you know I'm going to want to talk to her!

Andrea Liebross is a life and business coach who helps female business owners find their own version of success by focusing on mindset and systems. She has her own podcast, Time to Level Up, but in 2022 she decided to focus on raising her profile through podcast guest opportunities when she noticed the success that guests on her own show were having.

In our conversation, she lays out the work that went into achieving her visibility goals. And I'm pleased to say that this work mirrors a lot of what we've talked about on the podcast recently. Andrea explains how being specific about the topics and shows she pitched, concentrating on building relationships with podcast hosts, and getting the right help when she needed it was key to her success.

Topics covered include:

What Andrea does and her experience of podcast guesting before she joined the Podwize Co-Op
The validation that comes when a podcast host selects you to appear in front of their audience
How Andrea and her team experimented with her pitching workflow, and what worked for them
The impact that Andrea attributes to her 28 visibility opportunities in 2022
The offers that she uses in her call-to-action and how she tracks the audience's response
Why podcast guesting is a human form of marketing

Full show notes and resources: https://thepodwizegroup.com/25k-podcast-interview

Next Episode

91. Podcast Advertising with Heather Osgood

Podcast advertising is one of the best ways to monetize your podcast. As the Podwize Group continues to grow, I believe that helping our listeners monetize their own podcast revenue is an important step in the growth and accessibility of their show.

Heather Osgood is a podcast advertising expert. For over twenty years, she’s been selling advertising through radio, print, trade show booths, and now podcast advertising where she’s created a successful system for attracting advertisers. She’s taken all her trade secrets on how to monetize your podcast with advertisers, developed The Podcast Moneymaker Course, and has joined me in this episode to share some of her hottest tips.

In our conversation, Heather provides a high-level view of the podcast advertising space. You don’t have to have a podcast with millions of listeners to monetize it and connect your listeners with something very beneficial to them. We discuss the difference between podcast ads and sponsorship, and Heather explains when and how to use each different type of advertising method. Finally, when working with advertisers, it’s vital to build a mutually beneficial relationship, including what type of information advertisers look for, how many downloads your episodes need to have, and what actually makes a good pitch.

Podcast Advertising with Heather Osgood

Topics covered include:

The difference between podcast ads and sponsorship
The three different types of podcast ads (embedded, dynamic insertion, programmatic)
When to use ads, what they involve, and the types of ad dollars they generate
How to choose a hosting platform with monetization in mind
How to monetize your podcast as you’re growing it

If this episode resonated with you, I would LOVE to connect with you on LinkedIn (@angietrueblood). Send me a connect request with a message letting me know what you’ve learned about the reality of podcast advertising and what your next steps are for your own podcast.

The Podwize Group’s resources mentioned in this episode:

Learn more about the different levels of The Podwize Group’s services - including our Concierge Pitching Service and Jumpstart Intensive
Connect with Angie on LinkedIn
Follow The Podwize Group on Instagram

Podcasts mentioned in this episode: