How Would You Beat?

thrv

A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.

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Top 10 How Would You Beat? Episodes

Goodpods has curated a list of the 10 best How Would You Beat? episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to How Would You Beat? for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite How Would You Beat? episode by adding your comments to the episode page.

How Would You Beat Airbnb Using Jobs-to-be-Done?

How Would You Beat?

04/28/22 • 36 min

In this episode, we're going to look at how you would beat Airbnb using Jobs-to-be-Done (JTBD). Airbnb has obviously become a major company. In the travel industry, its market cap is about 110 billion just to put that into perspective. Marriott, obviously a leading provider of hotels and hospitality, has a market cap of about 50-60 billion or so. Airbnb is almost twice as big as Marriott. So what explains this? And additionally, what are the threats to Airbnb? If Marriott, another competitor, or new venture were trying to take share from Airbnb and trying to grow larger how would they do it? How could you use Jobs-to-be-Done to beat Airbnb?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Airbnb:
00:00 Intro to Airbnb and why it beat Marriott on market share
04:25 Customers want a place to stay as a job-to-be-done.
06:36 Segmentation in the Market for a place to stay
09:43 How Airbnb chose a great business model and experience for JTBD
15:49 Why founder-led companies outperform when it comes to customer empathy
17:50 Competitive threats to AirBNB: Digital Travel
25:23 Can Airbnb invest in Digital Travel?
31:32 Can Airbnb start to create successful "experience" job domains

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

How Would You Beat? Guest Steven Johnson and the "Adjacent Possible" | Jobs-to-be-Done

How Would You Beat?

01/04/22 • 50 min

In this episode we talk with special guest Steven Johnson. Steven is a New York Times bestselling author of 13 books, including books on the history of innovation. He is the host of AdjacentPossible.substack.com
We discuss innovation, the history of ideas, and what Steven calls the "Adjacent Possible." The podcast includes practical ideas and method product teams can use to improve their success.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments with today's guest Steven Johnson:
00:00 Introduction to Steven Johnson and what exactly the "Adjacent Possible" concept is.
08:00 Steven talks about figuring out what technologies could be useful to use the "Adjacent Possible" concept and Jobs-to-be-Done.
13:09 Jared and Jay talk about integrating the "Adjacent Possible" with Jobs-to-be-Done for competitive analysis and more.
21:18 How to fit related "jobs" into the "Adjacent Possible" framework
30:17 Trying to be a Gutenberg-like innovator in today's society, the Metaverse and other product examples
42:31 Blockchain transforming from play to an actual need.
Be sure to subscribe to learn more about JTBD!

How Would You Beat Retailers Using Jobs-to-be-Done? Featuring Matt Bjornson from Target

How Would You Beat?

02/22/21 • 35 min

In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Intro to Matt Bjornson and his accomplishment of turning around Target's registry using JTBD
10:00 Matt explains Target's competitors and customers for their JTBD at the registry
23:45 Jay breaks down the jobs met for the gift giver and gift receiver using Target's registry
29:00 Matt shares his top 3 thoughts on Jobs-to-be-Done

How Would You Beat Tesla Using Jobs-to-be-Done?

How Would You Beat?

07/17/20 • 30 min

In this episode, we take a slightly different approach. Why is Tesla succeeding? The market thinks Tesla has exceptional growth prospects. How can JTBD innovation methods help understand why? We explore functional, consumption, and emotional jobs that Tesla is satisfying and why they are succeeding. And we ask how could you use JTBD to beat Tesla.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Tesla with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere ask the question: why is Tesla winning?
04:03 Jay and Jared analyze the job to be done of vehicles in general.
10:44 Jay expands on Tesla's safety features as a JTBD.
13:00 Jay and Jared explore why Goldman Sachs recommended selling Tesla stock back in 2018.
16:00 Jay covers how Tesla fulfills both the emotional and the consumption JTBD.
20:07 Jay and Jared finish with the question: How would you beat Tesla?
Be sure to subscribe to learn more about JTBD!

How Would You Beat Competitive Analysis Using Jobs-to-be-Done?

How Would You Beat?

01/31/23 • 33 min

In this episode, we will look at competitor analysis, including understanding competitors features. How should you analyze your competitors features? How can you tell if you are adding more value to your customers than your competitors? The only way to grow and create equity value is to win in your market and take share from your competitors.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat competitor analysis:
00:00 Do your customers REALLY care about features first?
12:15 Google Sheets vs Excel - Personal user needs vs professional user needs
20:42 How the same features can be used for different markets
28:51 ZocDoc Example serving unmet needs

How Would You Beat Your Own Product Ideas Using Jobs-to-be-Done?

How Would You Beat?

02/15/22 • 33 min

In this episode we’ll look how you can beat your own product ideas using Jobs-to-be-Done. Can you create even better ideas that will create even more value for your customers? Can you improve your team’s product ideas in your roadmap?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Jay and Jared talk about how it is important to beat your own product ideas.
07:17 Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad.
10:00 Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment.
14:14 Jay talks about some examples of why customers keep buying certain kinds of products.
21:43 Disruption and beating your own product ideas.
28:17 Finding the signal in your backlog.
31:11 Customers will also fire your ideas.
Be sure to subscribe to learn more about JTBD!

How Would You Beat Artificial Intelligence and Machine Learning Using Jobs-to-be-Done?

How Would You Beat?

06/27/22 • 33 min

Artificial intelligence and machine learning are two technologies that have been improving quickly and definitely in the news. Google, Apple, Microsoft, Amazon, and every big company in China has been investing heavily in AI and machine learning. New companies like Open AI have received over a billion dollars collectively. Currently a lot of money is being invested in venture and in big companies in artificial intelligence and machine learning. So it better be worth it, there better be a return on that investment. So if you are on a product marketing or sales team, how should you use artificial intelligence and machine learning to accelerate your growth? And a good question is should you use it at all? How can Jobs-to-be-Done fit into the ML AI market? Let's find out...
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Artificial Intelligence & Machine Learning:
00:00 Intro to Artificial Intelligence and Machine Learning
05:23 Where would AI and ML land on your product roadmap?
08:29 Artificial Intelligence and Machine Learning being the solution to your customer's problem
14:29 Is AI the right tool for speed and accuracy yet?
19:33 ML and AI helping the emotion need of the customer
26:23 What platform do you choose to build Artificial Intelligence on?

How Would You Beat Steve Jobs Using Jobs-to-be-Done?

How Would You Beat?

06/20/22 • 37 min

Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphical user interface, the iPod and portable music devices., and then of course, the iPhone, and its cousin, the iPad. But he also brought Pixar to life. He bought the company but helped to make it a success. Apple also bought Next. So in a way Apple is Next, at its core, its foundation of the Macintosh operating system is actually a Next computer. So why was Steve Jobs so successful? And how can you and your product team emulate Steve Jobs with Jobs-to-be-Done? Let's answer this question today!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Steve Jobs:
00:00 Steve Jobs intro and why he was so successful
02:35 Steve Jobs' empathy towards customer experience
11:28 Steve Jobs as a creator using Jobs-to-be-Done
15:31 How Apple was able to fulfill multiple "jobs" with their computers and phones over the years
28:14 How Dapper Labs channeled their inner Steve Jobs for NFTs
30:30 Are there opportunities for jobs to get done better without a phone?
33:09 What would Steve Jobs say about the state of technology today?

How Would You Beat Netflix Using Jobs-to-be-Done?

How Would You Beat?

06/07/22 • 35 min

Netflix is obviously a dominant player in the streaming industry, but their market cap is down 70% year to date with the market being down as well. But they've also had a net loss of 200,000 subscribers in q1, they forecast losing 2 million subscribers in q2, competition and lifting pandemic restrictions has obviously impacted their business and subscription sharing as well. And interestingly, they lost 700,000 subscribers in Russia after the war in Ukraine. So still performing well there 45% of video streaming the largest audience amongst all the streaming players, and they have good evidence in their past of getting jobs done versus their competition. So how can we use Jobs-to-be-Done to analyze and beat Netflix? Or how could Netflix turn around and continue to grow its business using Jobs-to-be-Done? Listen to find out...
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper-
Key moments from today's topic on how you would beat Netflix:
00:00 Intro to the current state of Netflix
01:40 What "job" is Netflix competing for and who is the competition?
11:49 How Netflix could use JTBD to get over their market issues
16:49 What "jobs" could Netflix expand to?
21:03 Could Netflix use the metaverse to expand their "jobs"
24:32 How big companies like Netflix can capitalize on big future platform changes

How Would You Beat Your Innovation Strategy Using Jobs-to-be-Done?

How Would You Beat?

09/21/22 • 34 min

In this episode, we will look at innovation strategies. What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been called things like routine innovation, disruptive innovation, radical architectural or platform, business model innovation, interface innovation. So what are the key innovation strategies to focus on? And what should executive teams look for in an innovation strategy?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Innovation Strategy:
00:00 Intro to the concept of an innovation strategy
03:04 The connection between innovation strategy and marketing
06:13 Can your existing product generate revenue without being innovative?
10:04 How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example
13:41 Pitfalls of equating new technology with innovation
22:01 What does a successful innovation lab look like?

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FAQ

How many episodes does How Would You Beat? have?

How Would You Beat? currently has 40 episodes available.

What topics does How Would You Beat? cover?

The podcast is about Product Management, Marketing, Management, Entrepreneurship, Podcasts, Sales, Business and Innovation.

What is the most popular episode on How Would You Beat??

The episode title 'How Would You Beat Artificial Intelligence and Machine Learning Using Jobs-to-be-Done?' is the most popular.

What is the average episode length on How Would You Beat??

The average episode length on How Would You Beat? is 34 minutes.

How often are episodes of How Would You Beat? released?

Episodes of How Would You Beat? are typically released every 16 days.

When was the first episode of How Would You Beat??

The first episode of How Would You Beat? was released on Dec 3, 2019.

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How Would You Beat?

thrv

Top 10 How Would You Beat? Episodes

FAQ

How many episodes does How Would You Beat? have?

What topics does How Would You Beat? cover?

What is the most popular episode on How Would You Beat??

What is the average episode length on How Would You Beat??

How often are episodes of How Would You Beat? released?

When was the first episode of How Would You Beat??

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