How Would You Beat Your Own Product Ideas Using Jobs-to-be-Done?

02/15/22 • 33 min

In this episode we’ll look how you can beat your own product ideas using Jobs-to-be-Done. Can you create even better ideas that will create even more value for your customers? Can you improve your team’s product ideas in your roadmap?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Jay and Jared talk about how it is important to beat your own product ideas.
07:17 Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad.
10:00 Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment.
14:14 Jay talks about some examples of why customers keep buying certain kinds of products.
21:43 Disruption and beating your own product ideas.
28:17 Finding the signal in your backlog.
31:11 Customers will also fire your ideas.
Be sure to subscribe to learn more about JTBD!

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Previous Episode

How Would You Beat? Guest Christian Crumlish and “Product Management for UX People” | Jobs-to-be-Done

We are really excited to have our guest today, Christian Crumlish. Christian is a veteran of UX and product management, who has led organizations, and been an individual contributor for over 20 years. And here, we're going to talk about Christian’s new book “Product Management for UX People”

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Link to Christian’s book: https://rosenfeldmedia.com/books/product-management-for-ux-people/
Key moments from today's topic with Christian Crumlish on UX, Product Managing, and Jobs-to-be-Done:
00:00 Introduction to Christian Crumlish and his book “Product Management for UX People
02:40 Christian talks about what a UX and Product Manager have in common and the challenges when you add product to your UX toolset
09:55 Christian talks about how JTBD has helped him in his UX career
18:30 Christian talks about the problems of data getting in the way of creative for UX in the past, but also the need to use both
29:44 Jay, Jared, and Christian talk about being a Product Manager and the pitfalls that come with that role
40:30 Christian talks about how customer needs and empathy to your team need to be king over office turf wars
Be sure to subscribe to learn more about JTBD!

Next Episode

How Would You Beat Equity Value Using Jobs-to-be-Done?

In this episode, we're going to look at how you can beat your equity value multiple. So why is this important if you're a CEO and investor or board member, or a team member? And what is your equity value multiple? How does this work? And how does it relate to jobs to be done? Let's discuss these things!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat equity value:
00:00 What exactly is equity value?
05:09 Jay's story about equity value and Steinway and Sons
08:00 What's an exit multiple?
10:08 Creating equity value and lessons from other companies
22:20 Jared talks about being careful not to miss opportunities in what your investors are thinking about (AOL Example)
25:15 Making sure your company meets an unmet need
30:29 Prioritizing Your Roadmap
33:03 Segmenting Your Market
39:03 Competing with yourself & new product development teams
Be sure to subscribe to learn more about JTBD!

How Would You Beat? - How Would You Beat Your Own Product Ideas Using Jobs-to-be-Done?

Transcript

Jay Haynes00:00:00.450

Welcome back to How would you beat where we discuss how you can use jobs to be done innovation methods to beat your competition? In this episode, we'll look at how you can beat your own product ideas, can you create even better product ideas that will create even more value for your customers? And can you improve your team's product ideas in your roadmap? So this is an interesting question, how do you beat your own product ideas? So Jared, why i