How Would You Beat Retailers Using Jobs-to-be-Done? Featuring Matt Bjornson from Target

02/22/21 • 35 min

In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Intro to Matt Bjornson and his accomplishment of turning around Target's registry using JTBD
10:00 Matt explains Target's competitors and customers for their JTBD at the registry
23:45 Jay breaks down the jobs met for the gift giver and gift receiver using Target's registry
29:00 Matt shares his top 3 thoughts on Jobs-to-be-Done

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Previous Episode

How Would You Beat Home Depot Using Jobs-to-be-Done?

In this episode, we look at a few different elements of Jobs Theory using Home Depot. How would you beat a huge retailer like Home Depot? What job are they being hired by customers to do? Would product strategy would you use to beat Home Depot? Is there even a market opportunity to compete?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
00:00 Intro to Home Depot and the Jobs-to-be-Done people are hiring them to do.
06:58 Jay talks about the size of Home Depot's market.
16:44 Jay talks about opportunities to target the whole "Job" when Home Depot doesn't

Next Episode

How Would You Beat Apple Using Jobs-to-be-Done?

In this episode, we look at how you could beat Apple using Jobs-to-be-Done innovation methods. Apple is the most successful company in the history of business. As Fortune reported in December of 2015, Phil Schiller, Apple's long-time Senior Vice President of Product Marketing has said that Jobs-to-be-Done is the Grand Unified Theory of Apple. What does this mean and how can product teams learn from Apple's success to build great products that customer's will love?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Jay and Jared give a brief overview on the history and sheer size of Apple but also some of the cracks it's beginning to show.
05:15 Jay talks about his analysis on how much Apple should actually be worth
12:30 Jared asks about how Apple can focus on one job when the app store answers thousands of unmet needs.
17:55 Jay gives an example of a JTBD Apple has done terribly.
24:10 Jay talks about how you shouldn't see yourself as an app developer if you compete against Apple.
32:45 Jay summarizes the things Apple is doing really well at.

How Would You Beat? - How Would You Beat Retailers Using Jobs-to-be-Done? Featuring Matt Bjornson from Target

Transcript

Jay Haynes 0:02

Welcome to our podcast, How Would You Beat? In each episode, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We'll discuss innovation theory and explain the methods so you can put the theory into practice at your company. I'm Jay Haynes, the founder and CEO of thrv, that's thrv without the vowels thrv.com. We help product marketing and sales teams use jobs-to-be-done innovation methods to build market