How Would You Beat Your Innovation Strategy Using Jobs-to-be-Done?

09/21/22 • 34 min

In this episode, we will look at innovation strategies. What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been called things like routine innovation, disruptive innovation, radical architectural or platform, business model innovation, interface innovation. So what are the key innovation strategies to focus on? And what should executive teams look for in an innovation strategy?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Innovation Strategy:
00:00 Intro to the concept of an innovation strategy
03:04 The connection between innovation strategy and marketing
06:13 Can your existing product generate revenue without being innovative?
10:04 How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example
13:41 Pitfalls of equating new technology with innovation
22:01 What does a successful innovation lab look like?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
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Previous Episode

How Would You Beat Artificial Intelligence and Machine Learning Using Jobs-to-be-Done?

Artificial intelligence and machine learning are two technologies that have been improving quickly and definitely in the news. Google, Apple, Microsoft, Amazon, and every big company in China has been investing heavily in AI and machine learning. New companies like Open AI have received over a billion dollars collectively. Currently a lot of money is being invested in venture and in big companies in artificial intelligence and machine learning. So it better be worth it, there better be a return on that investment. So if you are on a product marketing or sales team, how should you use artificial intelligence and machine learning to accelerate your growth? And a good question is should you use it at all? How can Jobs-to-be-Done fit into the ML AI market? Let's find out...
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Artificial Intelligence & Machine Learning:
00:00 Intro to Artificial Intelligence and Machine Learning
05:23 Where would AI and ML land on your product roadmap?
08:29 Artificial Intelligence and Machine Learning being the solution to your customer's problem
14:29 Is AI the right tool for speed and accuracy yet?
19:33 ML and AI helping the emotion need of the customer
26:23 What platform do you choose to build Artificial Intelligence on?

Next Episode

How Would You Beat Market Downturn Using Jobs-to-be-Done?

In this episode, we will look at how you can beat a market downturn, like the one we are experiencing today. Since January, the S&P 500 is down 23% and the NASDAQ is down 33%. And of course, we have inflation and the Fed raising interest rates, which slows the economy and increases the cost of credit. This is not a good scenario for growth and equity value creation. But your company still has to grow and is likely still investing in product marketing and sales. So can Jobs-to-be-Done help in a down market? How would you beat a down market and still create equity value for shareholders and stakeholders? Let's explore these possibilities in today's podcast!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat market downturn:
00:00 How would you beat a down market and still create equity value for shareholders?
03:11 What’s the first budget to get cut back in a down market?
06:52 Why is it important to define a segment in the first place?
09:41 How a downturn can cause a new group to struggle differently to get a job done.
13:32 Are you getting the job done for somebody who is willing to pay?
17:48 Do you have to flee upstream during the Great Recession?
20:26 Nest thermostat is a great example of an innovation that will take hold in a down market.
24:45 How do you know if you’re headed down the technology driven bet path?

How Would You Beat? - How Would You Beat Your Innovation Strategy Using Jobs-to-be-Done?

Transcript

Jared Ranere00:00:00.358

Welcome back to How would you be where we discuss how you can use jobs to be done innovation methods to beat your competition? Remember to subscribe and like this podcast. In this episode, we will look at innovation strategies. What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been