How Would You Beat Tesla Using Jobs-to-be-Done?

07/17/20 • 30 min

In this episode, we take a slightly different approach. Why is Tesla succeeding? The market thinks Tesla has exceptional growth prospects. How can JTBD innovation methods help understand why? We explore functional, consumption, and emotional jobs that Tesla is satisfying and why they are succeeding. And we ask how could you use JTBD to beat Tesla.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Tesla with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere ask the question: why is Tesla winning?
04:03 Jay and Jared analyze the job to be done of vehicles in general.
10:44 Jay expands on Tesla's safety features as a JTBD.
13:00 Jay and Jared explore why Goldman Sachs recommended selling Tesla stock back in 2018.
16:00 Jay covers how Tesla fulfills both the emotional and the consumption JTBD.
20:07 Jay and Jared finish with the question: How would you beat Tesla?
Be sure to subscribe to learn more about JTBD!

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Previous Episode

How Would You Beat Harvard Using Jobs-to-be-Done?

In this episode, we explore how you could use JTBD methods to innovate in education. Harvard is the gold standard of education. We will look at jobs that educational institutions are being "hired" to do. How can you build a product strategy to beat the dominant competitors in the education market?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Harvard with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere open with talking about the percentages of education levels in the U.S. and how to size your market.
05:24 Jay explores the continuum of education and the jobs to be accomplished.
13:39 Jay and Jared discuss how to choose a job to be done.
20:30 Jay and Jared talk about learning to think and feel as a job to be done in education.
26:28 Jay and Jared cover the wide variety of potential jobs to be done and needs to be met in education.
Be sure to subscribe to learn more about JTBD!

Next Episode

How Would You Beat United Airlines Using Jobs-to-be-Done?

How would you beat a huge airline like United? And who is the real competition for airlines. As Covid makes clear, airlines are not just competing with other airlines. We explore how you can use JTBD techniques to analyze your competitors and identify competitive threats that are not always obvious.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
00:00 Intro to United Airlines and how you would beat them with Jobs-to-be-Done
08:30 How to create a functional "job" and how Zoom is getting the job done better than airlines for meetings.
20:27 Jay uses the example of Apple who diversified to get more jobs done outside their original product

How Would You Beat? - How Would You Beat Tesla Using Jobs-to-be-Done?

Transcript

Jay Haynes00:00:01.000

Welcome to our podcast. How would you beat? In each episode we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We'll discuss innovation theory and explain the methods so you can put the theory into practice at your company. I'm Jay Haynes, the founder and CEO of thrv, that's T H R V without the vowels. thrv.com. We help product marketing and sales teams use jobs-to-be-done innova