How Would You Beat? Guest Steven Johnson and the "Adjacent Possible" | Jobs-to-be-Done

01/04/22 • 50 min

In this episode we talk with special guest Steven Johnson. Steven is a New York Times bestselling author of 13 books, including books on the history of innovation. He is the host of AdjacentPossible.substack.com
We discuss innovation, the history of ideas, and what Steven calls the "Adjacent Possible." The podcast includes practical ideas and method product teams can use to improve their success.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments with today's guest Steven Johnson:
00:00 Introduction to Steven Johnson and what exactly the "Adjacent Possible" concept is.
08:00 Steven talks about figuring out what technologies could be useful to use the "Adjacent Possible" concept and Jobs-to-be-Done.
13:09 Jared and Jay talk about integrating the "Adjacent Possible" with Jobs-to-be-Done for competitive analysis and more.
21:18 How to fit related "jobs" into the "Adjacent Possible" framework
30:17 Trying to be a Gutenberg-like innovator in today's society, the Metaverse and other product examples
42:31 Blockchain transforming from play to an actual need.
Be sure to subscribe to learn more about JTBD!

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Previous Episode

How Would You Beat Amazon Using Jobs-to-be-Done?

In this podcast, we look at how you could use Jobs-to-be-Done innovation methods to beat a fierce competitor like Amazon. Amazon is a true business behemoth. They dominate in their markets, and they have transformed industries with their power. So how would you beat Amazon?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Amazon with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere give a recap on amazon and its estimated growth in the next few years and how one business generates so much revenue.
05:11 Jay and Jared talk about why is amazon so successful in their endeavors using Jobs-to-be-Done tactics.
19:43 Jay talks about beating Amazon with speed and accuracy from your customer's perspective.
24:00 Jay talks about picking one underserved category to beat Amazon at. (Diapers Example)
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done

Next Episode

How Would You Beat Apple Part 2: Getting to $3 Trillion | Jobs-to-be-Done

In 2014, we used Jobs-to-be-Done innovation theory to demonstrate that Apple was worth over $3 trillion. This past week, Apple became the first company in history to cross the $3 trillion mark. In this podcast, we explain the method we used to value Apple and how product teams can use the same method when analyzing their product roadmaps.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 - Jay evaluated Apple at 3 Trillion in 2014 & how do you evaluate a company using Jobs-to-be-Done
07:45 - Jared talks about investment time horizon with JTBD & Jay talks about the only two metrics that matter: speed & accuracy
14:35 Jared talks about Apple being its own disruptor and its knack for expanding their customers' needs with new products and innovations
19:00 Jared and Jay talk about how little risk Apple takes in innovation to make sure customers' jobs are being done right.
23:31 Jay talks about Apple's position to help communities and people become better versions of themselves and the jobs to be completed there
Be sure to subscribe to learn more about JTBD!

How Would You Beat? - How Would You Beat? Guest Steven Johnson and the "Adjacent Possible" | Jobs-to-be-Done

Transcript

How Would You Beat with Guest Steven Johnson

Jay Haynes 0:00

Well, today we're very excited to have our guest, Steven Johnson. He is the best selling author of 13 books about the history of innovation, including Where Good Ideas Come From and most recently, Extra Life , a short history of living longer. He hosts the podcast American Innovations, and was the host and producer of the PBS series How We Got to Now and Extra