How Would You Beat Competitive Analysis Using Jobs-to-be-Done?

01/31/23 • 33 min

In this episode, we will look at competitor analysis, including understanding competitors features. How should you analyze your competitors features? How can you tell if you are adding more value to your customers than your competitors? The only way to grow and create equity value is to win in your market and take share from your competitors.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat competitor analysis:
00:00 Do your customers REALLY care about features first?
12:15 Google Sheets vs Excel - Personal user needs vs professional user needs
20:42 How the same features can be used for different markets
28:51 ZocDoc Example serving unmet needs

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Previous Episode

How Would You Beat Market Downturn Using Jobs-to-be-Done?

In this episode, we will look at how you can beat a market downturn, like the one we are experiencing today. Since January, the S&P 500 is down 23% and the NASDAQ is down 33%. And of course, we have inflation and the Fed raising interest rates, which slows the economy and increases the cost of credit. This is not a good scenario for growth and equity value creation. But your company still has to grow and is likely still investing in product marketing and sales. So can Jobs-to-be-Done help in a down market? How would you beat a down market and still create equity value for shareholders and stakeholders? Let's explore these possibilities in today's podcast!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat market downturn:
00:00 How would you beat a down market and still create equity value for shareholders?
03:11 What’s the first budget to get cut back in a down market?
06:52 Why is it important to define a segment in the first place?
09:41 How a downturn can cause a new group to struggle differently to get a job done.
13:32 Are you getting the job done for somebody who is willing to pay?
17:48 Do you have to flee upstream during the Great Recession?
20:26 Nest thermostat is a great example of an innovation that will take hold in a down market.
24:45 How do you know if you’re headed down the technology driven bet path?

Next Episode

How Would You Beat Healthcare Using Jobs-to-be-Done?

How would you beat your competitors in healthcare markets? Healthcare is obviously a huge domain, it is a meaningful percentage of GDP. So if you were going to innovate in healthcare to create equity value, how would you do it? How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster? And with less risk in a market domain? Let's find out some possibilities in our podcast.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Healthcare:
00:00 How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster and with less risk?
02:37 What is the difference between job beneficiaries, executors, and job executors in the CRM market?
10:14 How do you segment your customer base?
15:20 Which customer do you run your segmentation on?
21:01 Why it’s so valuable to drive equity value in healthcare markets
23:57 How do you identify the people who are struggling the most?
29: 34 Apple Watch is a great example of a non-traditional competitor

How Would You Beat? - How Would You Beat Competitive Analysis Using Jobs-to-be-Done?

Transcript

Jay Haynes00:00:00.358

Welcome back to How would you beat where we discuss how you can use jobs to be done innovation methods to beat your competition. Remember to subscribe and like this podcast. In this episode, we will look at competitor analysis, including understanding competitors features, how should you analyze your competitors features? How can you tell if you are adding more value to your customers than your competitors, the only way to grow and create equity