How Would You Beat Netflix Using Jobs-to-be-Done?

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06/07/22 • 35 min

Netflix is obviously a dominant player in the streaming industry, but their market cap is down 70% year to date with the market being down as well. But they've also had a net loss of 200,000 subscribers in q1, they forecast losing 2 million subscribers in q2, competition and lifting pandemic restrictions has obviously impacted their business and subscription sharing as well. And interestingly, they lost 700,000 subscribers in Russia after the war in Ukraine. So still performing well there 45% of video streaming the largest audience amongst all the streaming players, and they have good evidence in their past of getting jobs done versus their competition. So how can we use Jobs-to-be-Done to analyze and beat Netflix? Or how could Netflix turn around and continue to grow its business using Jobs-to-be-Done? Listen to find out...
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper-
Key moments from today's topic on how you would beat Netflix:
00:00 Intro to the current state of Netflix
01:40 What "job" is Netflix competing for and who is the competition?
11:49 How Netflix could use JTBD to get over their market issues
16:49 What "jobs" could Netflix expand to?
21:03 Could Netflix use the metaverse to expand their "jobs"
24:32 How big companies like Netflix can capitalize on big future platform changes

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Previous Episode

How Would You Beat Your Roadmapping Culture Using Jobs-to-be-Done? With Guest David Subar

Today we have a special guest, David Subar. David is the Founder and Managing Partner of Interna. A firm that helps technology companies make better products faster. And David has worked with organizations of various sizes from small six member startups to large companies such as Pluto, which was sold to Viacom. Lynda.com, which was sold to LinkedIn and the Walt Disney Company. So today we're going to discuss how to beat your roadmapping culture. What does that mean? Well, every company has a culture around roadmapping and how they make decisions about roadmaps, which features get prioritized, which strategies to pursue, etc. And sometimes those cultures are explicit, and sometimes they're not. But every company has one. So what could you do to improve your roadmapping culture at your company?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat your roadmapping culture:
00:00 Intro to David Subar and how Product Teams get pulled looking at only two different perspectives: Taking every idea from their CEO or just only being data driven
07:26 Using Jobs-to-be-Done to bring market and customer data into roadmapping decisions
10:20 What are signs that a company has a broken roadmap culture?
16:37 Creating customer value
22:52 Building a product for market needs
28:45 Validating a feature by emotion can be dangerous
34:47 David talks about his experience with Lynda.com and the CEO being customer focused

Next Episode

How Would You Beat Steve Jobs Using Jobs-to-be-Done?

Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphical user interface, the iPod and portable music devices., and then of course, the iPhone, and its cousin, the iPad. But he also brought Pixar to life. He bought the company but helped to make it a success. Apple also bought Next. So in a way Apple is Next, at its core, its foundation of the Macintosh operating system is actually a Next computer. So why was Steve Jobs so successful? And how can you and your product team emulate Steve Jobs with Jobs-to-be-Done? Let's answer this question today!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Steve Jobs:
00:00 Steve Jobs intro and why he was so successful
02:35 Steve Jobs' empathy towards customer experience
11:28 Steve Jobs as a creator using Jobs-to-be-Done
15:31 How Apple was able to fulfill multiple "jobs" with their computers and phones over the years
28:14 How Dapper Labs channeled their inner Steve Jobs for NFTs
30:30 Are there opportunities for jobs to get done better without a phone?
33:09 What would Steve Jobs say about the state of technology today?

How Would You Beat? - How Would You Beat Netflix Using Jobs-to-be-Done?

Transcript

Jay Haynes00:00:00.419

Welcome back to How would you beat where we discuss how you can use jobs to be done innovation methods to beat your competition. Remember to subscribe and like this podcast. In this episode, we will look at how you could beat Netflix. Netflix is obviously a dominant player in the streaming industry, but their market cap is down 70% year to date, with the market being down as well, but they've also had a net loss of 200,000 subscribers in q1, the