How Would You Beat Airbnb Using Jobs-to-be-Done?

In this episode, we're going to look at how you would beat Airbnb using Jobs-to-be-Done (JTBD). Airbnb has obviously become a major company. In the travel industry, its market cap is about 110 billion just to put that into perspective. Marriott, obviously a leading provider of hotels and hospitality, has a market cap of about 50-60 billion or so. Airbnb is almost twice as big as Marriott. So what explains this? And additionally, what are the threats to Airbnb? If Marriott, another competitor, or new venture were trying to take share from Airbnb and trying to grow larger how would they do it? How could you use Jobs-to-be-Done to beat Airbnb?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Airbnb:
00:00 Intro to Airbnb and why it beat Marriott on market share
04:25 Customers want a place to stay as a job-to-be-done.
06:36 Segmentation in the Market for a place to stay
09:43 How Airbnb chose a great business model and experience for JTBD
15:49 Why founder-led companies outperform when it comes to customer empathy
17:50 Competitive threats to AirBNB: Digital Travel
25:23 Can Airbnb invest in Digital Travel?
31:32 Can Airbnb start to create successful "experience" job domains

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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