How Would You Beat Airbnb Using Jobs-to-be-Done?

04/28/22 • 36 min

In this episode, we're going to look at how you would beat Airbnb using Jobs-to-be-Done (JTBD). Airbnb has obviously become a major company. In the travel industry, its market cap is about 110 billion just to put that into perspective. Marriott, obviously a leading provider of hotels and hospitality, has a market cap of about 50-60 billion or so. Airbnb is almost twice as big as Marriott. So what explains this? And additionally, what are the threats to Airbnb? If Marriott, another competitor, or new venture were trying to take share from Airbnb and trying to grow larger how would they do it? How could you use Jobs-to-be-Done to beat Airbnb?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Airbnb:
00:00 Intro to Airbnb and why it beat Marriott on market share
04:25 Customers want a place to stay as a job-to-be-done.
06:36 Segmentation in the Market for a place to stay
09:43 How Airbnb chose a great business model and experience for JTBD
15:49 Why founder-led companies outperform when it comes to customer empathy
17:50 Competitive threats to AirBNB: Digital Travel
25:23 Can Airbnb invest in Digital Travel?
31:32 Can Airbnb start to create successful "experience" job domains

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
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Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Previous Episode

How Would You Beat Peloton Using Jobs-to-be-Done?

In this episode we will look at how you could beat Peloton using Jobs-to-be-Done. Peloton has been in the news because they have made some big mistakes and even plan to layoff 40% of their sales and marketing team. Their stocks down about 75% since its peak. So can Jobs-to-be-Done methods help explain what happened to Peloton and how companies can avoid the same fate? And how would you beat peloton in the exercise and health domain? Let's find out...
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Peloton:
00:00 Why is Peloton in a bad position currently?
05:53 What unmet needs did Peloton meet?
09:16 How would you beat Peloton using Jobs-to-be-Done?
11:46 How Peloton succeeded at work out optimization
15:51 Picking your segment to beat Peloton
21:05 How Peloton miscalculated how big their target segment was
23:48 Peloton's internal Job-to-be-Done: optimizing cashflow
28:10 How to accurately figure out Peloton's target segment and fix their cashflow optimization
31:48 Would Apple acquire Peloton? Who would win at a health app

Next Episode

How Would You Beat Twitter Using Jobs-to-be-Done?

In this episode, we will look at how you could beat Twitter using Jobs-to-be-Done. Twitter, of course, has been in the news because Elon Musk has entered an agreement to buy the company and possibly transform it into something else. But what we want to ask is, regardless of what happens with Elon Musk, what would you do to beat Twitter? What is Twitter's real function in the world? Why are people hiring Twitter? If you took the perspective that Twitter was actually a competitor, and you wanted to compete with them and create a different service, how would you go about doing it and could Jobs-to-be-Done give you insights in beating Twitter even after Elon Musk buys the platform? Or it could be a way that Twitter itself could improve?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Twitter:
00:00 Intro to the current state of Twitter with Elon Musk & what "job" does Twitter get done
06:14 What is the customer value of Twitter as a social media platform and is it a successful business currently?
12:16 They key to compete with Twitter using Jobs-to-be-Done and examples of other media company's competition mistakes
21:37 Jared and Jay talk about getting the courage to focus in on one target group for a business
27:19 Jared talks about possibly using Twitter as a B2B service and how that ties into JTBD

How Would You Beat? - How Would You Beat Airbnb Using Jobs-to-be-Done?

Transcript

Jay Haynes00:00:00.000

Hey, welcome back to how would you beat where we discuss how you can use jobs to be done innovation methods to beat your competition. Remember to subscribe and like to this podcast. In this episode, we're going to look at how you would be Airbnb. Airbnb has obviously become a major company. In the travel industry, its market cap is about 110 billion or so just to put that into perspective, Marriott, obviously a leading provider of hotels and hos