Trust Enablement's Podcast - Coffee, Collaboration, and Enablement

Roderick Jefferson is the Founder of Roderick Jeffersons and Associates, LLC, and a long time guide for those looking to achieve sales enablement success.
The Collaborator and Roderick spend time going through best practices, talking diversity, and look ahead to the future of sales enablement.
Here are some key lessons learned from Roderick during this conversation.
1️⃣Collaboration is the starting point for all things Enablement.
2️⃣Hope is not a strategy. Don't hope for the changes you desire, create a strategy and make it happen.

The Collaborator set with Bob Britton, President and Founder at Sales Enablement Sherpas, LLC as well as the Director of Sales Enablement at Netsurion.
In this interview, Bob shares his thoughts on how enablement should be run, as well as lays out a four step process to agile and incremental enablement progress. What are these steps?
1️⃣Triage - What's going wrong in sales, what's missing? Sales Coaching? Training? Content?
2️⃣Diagnosis - Look at data and user feedback, baseline sellers, etc...
3️⃣Prescribe - What are the solutions to what has been identified? Priorities? How much will you fix?
4️⃣ Treat - Start executing against the prescribed and agreed upon plans.
If you are in sales enablement or revenue enablement, it's worth digesting those four steps and considering how to use those as a part of your own efforts.

The Collaborator spends time with the LIQUIDSmarts team discussing this important topic.
Through this conversation they explore the role of enablement in
- Evaluating soft skills during the recruiting and hiring,
- Assessments like DISC
- Onboarding
- Ongoing training and how to ensure it is designed to be ready for virtual or in-person.

The Collaborator sits down with Cathy Rowell, SVP of Channel and Sales Enablement at Nectar, to discuss how her enablement team supports internal teams, the channel, and customers.
Joining the show today is Bill Kantor, advisor to many companies of various sizes, who brings some of his own questions for Cathy.
In this episode you will learn:

• How to structure your enablement team if in a business where most revenue is coming from channel partners.
• Key KPIs to consider.
• Other tips and recipes for success.

The Collaborator set down with Lauren Turow, Head of Growth at Lately, to discuss their approach to customer success.
Unlike many businesses, Lately has very little automation, choosing instead to invest the resources into maintaining a high-touch, high-quality, customer experience at every touch point. Sounds a bit like revenue enablement, doesn't it?
Give a listen as Lauren shares some of their best practices while also sharing a passion for baking and tie-dye. It sounds like an odd combination, I know, but it really works.