How to really use social media to recruit, prospect, and find real business opportunities
09/09/20 • 38 min
Tim Hughes is the CEO and Co-Founder of DLA Ignite as well as Executive Director of HighChloeCloud. In both cases, these businesses are focused on the social transformation taking place in the business world as a result of social media.
In this session, Tim shared:
1️⃣How to replace your recruiting spend with a smart use of social to find the right talent.
2️⃣How to differentiate yourself from the noise on social to truly stand out and find the right business opportunities.
3️⃣The important three areas you must focus on to succeed on social, especially on LinkedIn:
- Make your profile work for you. It's not a resume, it's a story that helps prospects find you and want to have a conversation.
- Build your network while remembering it's not about the number of followers, it's about the relationships you build with these followers.
- Create content, don't simply share what others are creating.
Tim Hughes is the CEO and Co-Founder of DLA Ignite as well as Executive Director of HighChloeCloud. In both cases, these businesses are focused on the social transformation taking place in the business world as a result of social media.
In this session, Tim shared:
1️⃣How to replace your recruiting spend with a smart use of social to find the right talent.
2️⃣How to differentiate yourself from the noise on social to truly stand out and find the right business opportunities.
3️⃣The important three areas you must focus on to succeed on social, especially on LinkedIn:
- Make your profile work for you. It's not a resume, it's a story that helps prospects find you and want to have a conversation.
- Build your network while remembering it's not about the number of followers, it's about the relationships you build with these followers.
- Create content, don't simply share what others are creating.
Previous Episode
How LatelyAI is reducing churn to sub 1% while crushing their sales numbers
Lauren Turow, Head of Growth at LatelyAI, joined The Collaborator again to provide updates on life inside of a fast growing startup. In this session, Lauren shares:
1️⃣ How LatelyAI has taken their churn rate from 3% to below 1% over the course of the last 3 months by focusing less on process optimization and more on the success of their customers.
2️⃣ That they are now crushing their sales numbers by getting smarter where they invest their sales cycles. A startup is often focused on winning everyone possible sales, even the wrong ones. Sellers generally do not have enough time to sell, most only have about 37% of their working hours to focus on selling activities. They need to focus on the right deals.
Next Episode
Maggie Callahan chatting about running revenue enablement
Maggie was recently named one of the top women in Sales Enablement by Sales Hacker. She stopped in to chat with The Collaborator about what she's been up to at Convercent where she is running the Revenue Enablement function.
1️⃣She is focused on optimizing the methodologies and practices and empowering people to make the changes required to adopt and succeed with these practices and methodologies.
2️⃣She is part of a small team at the moment, with only her working in Enablement and supporting between 25-30 people across sales, customer success, and beyond.
3️⃣The majority of her time is spent on coaching individual contributors and leaders. However, the majority of the time is spent with the leaders, where you have the greatest ability to drive adoption and create true change for the business.
4️⃣Tips on analyzing closed deals to understand why some deals are won, and some are lost.
5️⃣Insights and recommendations for how to prioritize the work on the enablement team's plate.
Trust Enablement's Podcast - Coffee, Collaboration, and Enablement - How to really use social media to recruit, prospect, and find real business opportunities
Transcript
0:00:00.080,0:00:03.840
on more the collaborator and i'm here
0:00:01.920,0:00:06.960
with tim hughes today
0:00:03.840,0:00:07.359
who is i believe a second runner-up for
0:00:06.960,0:00:09.519
the
0:00:07.359,0:00:11.440
england quidditch team or the all
0:00:09.519,0:00:16.880
england quidditch team tim
0:00:11.440,0:00:18.320
is is that fair um we'll come to that
0:00:16.880,0:00:20.080
hey do me a favor tell me a little bit
0:00:18.320,0:00
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