Trust Enablement's Podcast - Coffee, Collaboration, and Enablement - Matt Shachter joins The Collaborator to discuss getting buy-in, and results, for sales enablement

Matt Shachter joins The Collaborator to discuss getting buy-in, and results, for sales enablement

07/29/20 • 31 min

Trust Enablement's Podcast - Coffee, Collaboration, and Enablement

In this episode, Matt Shachter, Founder of StrategiCMO, shares his experiences getting members of the business to understand the value of sales enablement, as well as how to start slow and iterate, to improve overall business outcomes.

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Previous Episode

Katja Kapustina shares on her sales on-boarding program drove real results

The Collaborator set down with Katja Kapustina to discuss the human side of enablement as well as how Katja built an effective sales on-boarding program that cut ramp time by half, giving the business more time for revenue per sales person.
Katja calls herself a Sales Amplifier, amplifying the impact sales teams can have without her support. A much better name than Enablement!
Why do we struggle with onboarding?
1️⃣ Not every company has an Enablement or Training department responsible for sales.
2️⃣ Not every team takes the time to gather the feedback and improve the program.
What does good onboarding look like? Give a listen and also check out her Sales Onboarding Blueprint.

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Next Episode

Adriana Romero talks sales enablement frameworks and how she is handling large scale onboarding

Adriana Romero is the GTM Enablement Manager at Clearbanc.
We covered a lot of ground:
1️⃣When starting Enablement, learn about the sales process and the buyer journey so as to best understand where, and how, you can help the business, it's personnel, and it's customers.
2️⃣Her Enablement framework is a written document that covers all things Enablement at Clearbanc. It covers the employees journey from new hire through their lifetime at the business.
3️⃣The importance of peer learning to a sellers success.
4️⃣The importance of the partnership with sales leadership

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Trust Enablement's Podcast - Coffee, Collaboration, and Enablement - Matt Shachter joins The Collaborator to discuss getting buy-in, and results, for sales enablement

Transcript

0:00:01.680,0:00:05.359
hey everybody it is john the
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collaborator more here again how
0:00:05.359,0:00:08.800
are you all doing today i hope you're
0:00:07.600,0:00:12.080
well we have with us
0:00:08.800,0:00:13.759
a good friend matt chapter matt
0:00:12.080,0:00:16.240
i'm excited i was just saying to you i'm
0:00:13.759,0:00:18.000
super stoked to have you on the show
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definitely excited to be here