The State of Retention Marketing
Ankur Gattani
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Top 10 The State of Retention Marketing Episodes
Goodpods has curated a list of the 10 best The State of Retention Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The State of Retention Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The State of Retention Marketing episode by adding your comments to the episode page.
The Green Revolution ft. Annu Grover | Ankur Gattani | WebEngage
The State of Retention Marketing
08/05/24 • 64 min
In this episode, we are in conversation with Annu Grover, founder & CEO of Nurturing Green. Annu is responsible for democratizing plant parenting, landscaping, and gardening as a hobby in India. Gardening and plant buying were fragmented markets. Buyer experience was broken, delivery times were askew, and decisions were a hail mary at best. There was a need for standardization—of experience but also the mindset. What ensues in this podcast is the birth of a new way of life among people.
His vision and the road to it were fraught with bankruptcy and health scares. However, in battling the odds stacked against him, Annu emerged wiser and stronger. His fundamentals and insights on consumer behavior put him in a unique position to design new categories and business models and weather stormy seas to not only bail his brand out of bankruptcy but also scale it to lofty heights.
Join us in an eye-opening discussion with Annu as he explains how he drove the green revolution in India.
- (00:00) - Introduction
- (02:10) - Pivotal Points
- (15:43) - COVID The Catalyst
- (20:00) - Genesis Of Green Revolution
- (30:39) - Profit Centers
- (37:44) - Catalog & Distribution
- (41:35) - Plant Parenting
- (54:41) - Communication Plays
Gaming & The Call Of Data ft. Bharat Bhatia & Nishant Jaiswal | Ankur Gattani | WebEngage
The State of Retention Marketing
08/29/24 • 58 min
In the 52nd episode of The State Of Retention Marketing podcast, Ankur takes you through the ins and outs of data-driven marketing in gaming companies. He is joined by two illustrious VPs of marketing, namely Bharat Bhatia and Nishant Jaiswal, from Junglee Games and Zupee, respectively.
This is a crossover episode where we blend key parts from two of our previous episodes featuring the aforementioned guests to spotlight the common themes and quandaries that make up the life of leaders as well as retention marketers at gaming companies.
- (00:00) - Introduction
- (00:49) - Gaming As A Space
- (04:15) - Data In-Game Marketing
- (09:44) - Gaming Intelligence
- (26:20) - Intervention Strategies
- (38:26) - Individualization
- (45:46) - What Do Retention Roadmaps Look Like?
E26: Snippet - How does ixigo work its automation magic, from savvy tactical campaigns to smart user-triggered automation?
The State of Retention Marketing
09/28/23 • 3 min
E35: Snippet - Are consumers in the health and fitness market more loyal to a category than to specific brands?
The State of Retention Marketing
12/07/23 • 2 min
E34: Snippet - How does Veena World integrate technology and content to ensure customer engagement?
The State of Retention Marketing
11/30/23 • 5 min
E32: Snippet - How is Times Prime segmenting its large user base to avoid bombarding everyone all at once, all the time?
The State of Retention Marketing
11/16/23 • 1 min
E37: Snippet - Adapting marketing strategies from millennials to Gen Z requires a nuanced approach for each generation.
The State of Retention Marketing
01/25/24 • 3 min
E17: Snippet - VP - Product Management, Acko, Unveils the Power of Marketing and Product Collaboration in Tech Growth
The State of Retention Marketing
07/05/23 • 2 min
E9: Snippet - Is funding at a premium directly proportional to prioritizing customer retention?
The State of Retention Marketing
05/11/23 • 0 min
Deconstructing Real Estate Marketing ft. Bhavik Bhandari | Ankur Gattani | WebEngage
The State of Retention Marketing
07/15/24 • 65 min
In the latest episode of “The State of Retention Marketing,” Bhavik Bhandari, head of sales and marketing at Ashwin Sheth Group, shares his two cents on real estate marketing. He expounds on the industry’s evolution, digitization, and retention strategies while preparing for a rebranding campaign. Bhavik emphasizes the need for relevant content and a more 1-on-1 customer experience across evolving touchpoints.
- (00:00) - Introduction
- (01:01) - State of Evolution
- (04:00) - Classification of Players
- (09:13) - State of Marketing
- (16:10) - Budgets & ROI
- (22:18) - Funnels & Interventions
- (30:11) - Data Silos
- (33:22) - Building Customer Experiences
- (35:40) - Role of First-party Data
- (39:09) - Communication Strategies
- (46:12) - The Human Touch
- (56:30) - Reinvention & Roadmap
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FAQ
How many episodes does The State of Retention Marketing have?
The State of Retention Marketing currently has 92 episodes available.
What topics does The State of Retention Marketing cover?
The podcast is about Marketing, Entrepreneurship, Martech, Podcasts and Business.
What is the most popular episode on The State of Retention Marketing?
The episode title 'E49: How upGrad Drives Retention & Engagement Via Content' is the most popular.
What is the average episode length on The State of Retention Marketing?
The average episode length on The State of Retention Marketing is 37 minutes.
How often are episodes of The State of Retention Marketing released?
Episodes of The State of Retention Marketing are typically released every 6 days.
When was the first episode of The State of Retention Marketing?
The first episode of The State of Retention Marketing was released on Jan 31, 2023.
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