E37: Snippet - Adapting marketing strategies from millennials to Gen Z requires a nuanced approach for each generation.
01/25/24 • 3 min
Previous Episode
E37: Consumer Insights for the Win
Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement.
- (00:21) - 16+ Years of Putting Consumers First in Marketing
- (03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Generation
- (06:46) - Bridging Generations Through Authentic Branding
- (13:31) - Unveiling Cohesion: Kaya's Strategy for Consistent Brand Language
- (17:16) - Weaving Dermat Led Services into Customer Stories
- (21:53) - The Ongoing Journey in Harnessing Customer Data at Kaya
- (24:23) - Baskin Robbins: Turning Nostalgia into Digital Success
- (30:25) - Reviving Baskin Robbins: A Digital Transformation Tale
- (37:16) - Navigating Bold Moves and Partnerships in Marketing
- (41:31) - Insights that Ignite, Campaigns that Conquer
Next Episode
E38: Unlocking Indian Brands' Retention Riddle
With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.
- (01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver
- (01:41) - Samriddh's Strong Views on Irrational Exuberance in Businesses
- (09:00) - Mindful Retention, The Foundation of Long-Term Business Resilience
- (12:57) - Navigating Dirty Data to Uncover Diamond Customers
- (17:55) - Toeing the Line Around Retention vs. Growth
- (20:39) - Evolutionary Curve and Talent Crunch in Retention Marketing
- (27:08) - Should the Chief Retention Officer Get a Seat at the Table?
- (32:18) - Rethinking Strategies for Sustainable Growth
- (36:30) - Riding the Agency Wave: CMOs' Surfing Strategy
- (41:26) - Getting Your Hands Dirty from Day Zero
- (47:31) - Samriddh’s Key Retention Milestones in 0-1 Journey
- (51:53) - Adjusting Investment Relative to Milestones
- (59:59) - Craft Reigns Supreme Over Data and Tools
- (01:07:04) - Which Brands are Killing at Retention in India?
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