The State of Retention Marketing - E26: Snippet - How does ixigo work its automation magic, from savvy tactical campaigns to smart user-triggered automation?

E26: Snippet - How does ixigo work its automation magic, from savvy tactical campaigns to smart user-triggered automation?

09/28/23 • 3 min

The State of Retention Marketing

Previous Episode

E26: Booking Customer Loyalty The ixigo Way

Travel apps are sitting on a goldmine of data, and as people travel more, the opportunity to personalize messages for upselling grows. But what sets India's beloved travel platform, ixigo, apart? How do they not only secure bookings but also enable customers to tailor their itineraries? Discover how AI plays a pivotal role in this episode.

(00:49) - From SIM Cards to Flight Tickets: A Career Evolution
(06:51) - Airtel to FreeCharge: Navigating the Spectrum of Customer Acquisition
(08:42) - From Disruption to Dominance: ixigo's Path in Travel Technology
(15:35) - Beyond Transactions: A Quest for Traveler Delight
(18:34) - Turning PNR Checkers into Loyal Travelers
(23:15) - The Traveler's First Step: A Guide to User Activation
(27:27) - Strategies to Secure User Confidence
(30:20) - User Tags and Tailored Offers: A Winning Combination for Travel App Engagement
(35:31) - Inside ixigo's Full-Stack Growth Team
(39:00) - How ixigo Orchestrates Growth: A Deep Dive
(44:13) - The Future of Travel: An Innovative Itinerary Tool
(49:47) - Driving Stickiness in the World of High-Value Audiences
(54:37) - Growth is in the Numbers
(58:11) - From Aha Moments to Loyal Users: The Role of Video Experiences
(01:00:49) - Strategies for Maximizing User Engagement and Satisfaction

Next Episode

E27: CDP Beyond Buzzwords With David Raab

Many believe they grasp the concept of a CDP, yet few truly understand its complexities. Explore the distinctions between a CDP and a traditional customer database. Delve into the ethical considerations shaping the global discourse around CDPs and uncover the strategic potential they offer businesses for profit. Join us for an enlightening conversation with the founder of the CDP Institute, David Raab.

(00:44) - Why Your Customer Database Might Not Be a CDP: A Deep Dive
(03:48) - Beyond Profiles: Exploring the Growing Role of CDPs in Different Industries
(06:29) - CDP vs. CRM vs. DMP: Clearing the Confusion in Customer Data
(09:01) - Understanding Buyer Confusion in CDPs
(13:37) - The Growing Role of CDPs Across Enterprise Functions
(18:02) - Data Lakes vs. Data Warehouses: Understanding the Nuances
(18:52) - Balancing Vendor Claims with Real-World Needs in CDP Selection
(22:37) - Navigating the Ethical Boundaries of Customer Data
(24:07) - Ethical Decision-Making in CDP Implementations
(26:06) - CDPs and Ethical Data Practices in India's Consumer-Centric Era
(33:57) - Beyond Cookies: Understanding User Privacy in CDP Implementations
(34:59) - Connecting the Dots: Data Architecture and User Engagement in CDP Deployments
(39:46) - Strategic Frameworks for CDP Success: A Guide to Effective Vendor Selection
(42:54) - Strategic CDP Selection: Reducing 150+ Choices to the Perfect Fit
(48:19) - AI and CDPs Unveiling a New Era in Marketing
(52:28) - An Old CDP Success Story in the World of Games