The State of Retention Marketing - E32: Snippet - How is Times Prime segmenting its large user base to avoid bombarding everyone all at once, all the time?

E32: Snippet - How is Times Prime segmenting its large user base to avoid bombarding everyone all at once, all the time?

11/16/23 • 1 min

The State of Retention Marketing

Previous Episode

E32: Growth Comes in Bundles at Times Prime

In this insightful conversation with Gyan Pratap Singh, Head of Growth Times Prime, we explore the intricate dynamics of the platform's business model. From acquisition strategies to the nuanced world of retention, Gyan unveils the layers that contribute to Times Prime's success. The discussion touches upon diverse topics, including the curation of a multi-category lifestyle bundle, the orchestration of acquisition channels, the segmentation intelligence, and the strategic approach to renewal.

(00:43) - A Story of Adaptation and Growth
(05:20) - The Acquisition Puzzle: Scaling Beyond Google and Facebook
(14:04) - Affiliate Adventures: Exploring ROI in the Marketing Curve
(18:13) - Beyond the Buffet: Crafting Long-Tail Deals for Lasting Subscriber Value
(23:25) - Positioning for Premium: The Times Prime Approach to Customer Segmentation
(28:42) - From Hotstar to Fine Dining: Times Prime's Journey into Premium Experiences
(34:35) - Optimizing User Acquisition: Lessons from Times Prime's ROI-Driven Approach
(36:33) - The Decision-Making Symphony in Times Prime's Growth Journey
(37:51) - Navigating Renewals: The Two-Pronged Approach of B2B and B2C Acquisitions
(41:36) - From D0 to D60: The Journey of Subscriber Renewals in Times Prime
(46:56) - How Times Prime Keeps Subscribers Coming Back for More

Next Episode

E33: Tech Sophistication and Longevity: Magicbricks' CLTV Roadmap

Not only is Magicbricks a leader in the real estate market, but it is also evolving into a holistic service provider, addressing every need a user might have when planning to rent, buy, or sell their property. What sets them apart is their mature approach, reflected in a robust data infrastructure and a deep understanding of the complex Indian real estate landscape. Explore how Magicbricks efficiently navigates thousands of localities and diverse regulations, and be captivated by Rohit's visionary leadership that has propelled Magicbricks into a comprehensive real estate powerhouse.

(01:32) - Elevating Transactions: A Holistic Approach to Quality Interactions
(06:33) - Facilitating Effortless Landlord Experiences Through Minimal Clicks and a Wealth of Detail
(08:51) - Stratifying Urban Markets: A Dive into City Tiers and the Dynamic Landscape of Renters versus Buyers
(12:07) - Decoding the Landscape of Paid Services in the Online Real Estate Sector
(15:43) - Behaviours That Indicate User Intention to Buy & Sell
(21:02) - Build Vs Buy: Exploring the Martech Architecture At Magicbricks
(22:48) - Magicbricks' Sophisticated Recommendation Engine & Teams Play
(27:26) - The Data Play & How It Aids The Product Teams
(30:36) - User-Centric Advertising: A Strategic Approach to Services
(32:17) - Beyond the Norm: Home Loans as a Strategic Move in Digital Real Estate
(39:03) - Magicbricks' Data Symphony: A Comprehensive Exploration
(43:16) - Designing for Diversity: Magicbricks' Website Customization in Varied Areas