Deconstructing Real Estate Marketing ft. Bhavik Bhandari | Ankur Gattani | WebEngage

07/15/24 • 65 min

In the latest episode of “The State of Retention Marketing,” Bhavik Bhandari, head of sales and marketing at Ashwin Sheth Group, shares his two cents on real estate marketing. He expounds on the industry’s evolution, digitization, and retention strategies while preparing for a rebranding campaign. Bhavik emphasizes the need for relevant content and a more 1-on-1 customer experience across evolving touchpoints.

(00:00) - Introduction
(01:01) - State of Evolution
(04:00) - Classification of Players
(09:13) - State of Marketing
(16:10) - Budgets & ROI
(22:18) - Funnels & Interventions
(30:11) - Data Silos
(33:22) - Building Customer Experiences
(35:40) - Role of First-party Data
(39:09) - Communication Strategies
(46:12) - The Human Touch
(56:30) - Reinvention & Roadmap

(00:00) - Introduction
(01:01) - State of Evolution
(04:00) - Classification of Players
(09:13) - State of Marketing
(16:10) - Budgets & ROI
(22:18) - Funnels & Interventions
(30:11) - Data Silos
(33:22) - Building Customer Experiences
(35:40) - Role of First-party Data
(39:09) - Communication Strategies
(46:12) - The Human Touch
(56:30) - Reinvention & Roadmap

Previous Episode

E49: How upGrad Drives Retention & Engagement Via Content

Imagine 85-90% of learners actually finishing their courses and discovering unexpected career paths. It's not just about certification; it's about confidence. And upGrad knows how to keep their learner’s engaged for the long haul, with personalized interactions, clever tech, and ingenious reactivation campaigns. They're not just selling courses; they're adding value every step of the way.

(00:49) - From Finance to Marketing: Ankit Digital Journey So Far
(05:08) - The Online Education Revolution: Anytime, Anywhere, Empowered Learning
(07:21) - Decoding User Behavior: Continuous Learning or Step Changes?
(11:19) - Where Does Retention Fit in at upGrad?
(15:13) - Human Touch Triumphs: Personalized Communication Outperforms Automation
(18:22) - Finding Balance: When Frequency Meets Relevance in User Engagement
(22:51) - To What Extent Does upGrad Automate Its Personalization and Communications?
(26:59) - Capitalizing on Content: How upGrad's Free Courses and Blogs Give them an Edge
(32:49) - Maximizing Impact: Data-Driven Relevance Mapping in Course Recommendations
(40:45) - Creating and Capturing Demand: Innovative Course Strategies for Market Leadership
(45:11) - AI and Data: Transforming Counseling with Technology
(49:32) -

Next Episode

The Green Revolution ft. Annu Grover | Ankur Gattani | WebEngage

In this episode, we are in conversation with Annu Grover, founder & CEO of Nurturing Green. Annu is responsible for democratizing plant parenting, landscaping, and gardening as a hobby in India. Gardening and plant buying were fragmented markets. Buyer experience was broken, delivery times were askew, and decisions were a hail mary at best. There was a need for standardization—of experience but also the mindset. What ensues in this podcast is the birth of a new way of life among people.

His vision and the road to it were fraught with bankruptcy and health scares. However, in battling the odds stacked against him, Annu emerged wiser and stronger. His fundamentals and insights on consumer behavior put him in a unique position to design new categories and business models and weather stormy seas to not only bail his brand out of bankruptcy but also scale it to lofty heights.

Join us in an eye-opening discussion with Annu as he explains how he drove the green revolution in India.