The State of Retention Marketing - E17: Snippet - VP - Product Management, Acko, Unveils the Power of Marketing and Product Collaboration in Tech Growth

E17: Snippet - VP - Product Management, Acko, Unveils the Power of Marketing and Product Collaboration in Tech Growth

07/05/23 • 2 min

The State of Retention Marketing

Previous Episode

E17: Trust, Tech & Teams: Acko's 3Ts to Customer Retention

In the past, insurance agents would visit homes, fostering trust over tea & biscuits, creating lasting connections with families. Today, as legacy insurance brands enter the D2C eCommerce realm, the personal touch is fading. However, Acko, a pioneering InsurTech company, is getting creative with retention by leveraging the power of trust, technology, and unified teams. Discover how Acko excels in the game of customer loyalty, merging human touch with cutting-edge innovation.

(01:06) - Vadiraj's Journey in Navigating India's Tech Disruptions
(02:25) - Unveiling the Insurance Landscape: Tech-Driven Trust
(06:08) - Gen Z and Disruptive Strategies in Insurance
(07:40) - The Digital Journey: Awareness, Education, and Confidence in Insurance
(09:25) - Building Trust: Crafting the Perfect Insurance Experience
(13:40) - Nurturing Trust: The Journey to Acquisition & Retention
(17:13) - Optimizing Customer Engagement: Phone Numbers and Assistance
(20:21) - Product & Marketing Team Cadence: Acko's Growth Secret
(23:47) - Breaking Down Silos: Unified Front between Marketing and Product
(26:41) - Maximizing Customer Relationships: Cross-Selling and Upselling
(33:02) - Leveraging Technology: Insurtech Advantage
(37:54) - Non-Claim Engagement Strategies for Customer Retention
(42:42) - Creative Strategies to Keep Customers Hooked
(45:26) - Redefining the Claim Process for Customer Satisfaction
(52:36) - Creative Insurances: Acko's Growth Charter

Next Episode

E18: Inside OYO's Use Cases, 30-Day ROAS Success & User Engagement

Have you ever wondered about the rapid growth of OYO in under 10 years? We were curious too! Did they rely on hefty advertising for customer acquisition, or did they employ traditional hotel marketing techniques? Surprisingly, it was neither. The key to OYO's success lies in its expansive supply chain and ability to generate demand through innovative use cases.