The Green Revolution ft. Annu Grover | Ankur Gattani | WebEngage

08/05/24 • 64 min

In this episode, we are in conversation with Annu Grover, founder & CEO of Nurturing Green. Annu is responsible for democratizing plant parenting, landscaping, and gardening as a hobby in India. Gardening and plant buying were fragmented markets. Buyer experience was broken, delivery times were askew, and decisions were a hail mary at best. There was a need for standardization—of experience but also the mindset. What ensues in this podcast is the birth of a new way of life among people.

His vision and the road to it were fraught with bankruptcy and health scares. However, in battling the odds stacked against him, Annu emerged wiser and stronger. His fundamentals and insights on consumer behavior put him in a unique position to design new categories and business models and weather stormy seas to not only bail his brand out of bankruptcy but also scale it to lofty heights.

Join us in an eye-opening discussion with Annu as he explains how he drove the green revolution in India.

(00:00) - Introduction
(02:10) - Pivotal Points
(15:43) - COVID The Catalyst
(20:00) - Genesis Of Green Revolution
(30:39) - Profit Centers
(37:44) - Catalog & Distribution
(41:35) - Plant Parenting
(54:41) - Communication Plays

Join us in an eye-opening discussion with Annu as he explains how he drove the green revolution in India.

(00:00) - Introduction
(02:10) - Pivotal Points
(15:43) - COVID The Catalyst
(20:00) - Genesis Of Green Revolution
(30:39) - Profit Centers
(37:44) - Catalog & Distribution
(41:35) - Plant Parenting
(54:41) - Communication Plays

Previous Episode

Deconstructing Real Estate Marketing ft. Bhavik Bhandari | Ankur Gattani | WebEngage

In the latest episode of “The State of Retention Marketing,” Bhavik Bhandari, head of sales and marketing at Ashwin Sheth Group, shares his two cents on real estate marketing. He expounds on the industry’s evolution, digitization, and retention strategies while preparing for a rebranding campaign. Bhavik emphasizes the need for relevant content and a more 1-on-1 customer experience across evolving touchpoints.

(00:00) - Introduction
(01:01) - State of Evolution
(04:00) - Classification of Players
(09:13) - State of Marketing
(16:10) - Budgets & ROI
(22:18) - Funnels & Interventions
(30:11) - Data Silos
(33:22) - Building Customer Experiences
(35:40) - Role of First-party Data
(39:09) - Communication Strategies
(46:12) - The Human Touch
(56:30) - Reinvention & Roadmap

Next Episode

Gaming & The Call Of Data ft. Bharat Bhatia & Nishant Jaiswal | Ankur Gattani | WebEngage

In the 52nd episode of The State Of Retention Marketing podcast, Ankur takes you through the ins and outs of data-driven marketing in gaming companies. He is joined by two illustrious VPs of marketing, namely Bharat Bhatia and Nishant Jaiswal, from Junglee Games and Zupee, respectively.

This is a crossover episode where we blend key parts from two of our previous episodes featuring the aforementioned guests to spotlight the common themes and quandaries that make up the life of leaders as well as retention marketers at gaming companies.

(00:00) - Introduction
(00:49) - Gaming As A Space
(04:15) - Data In-Game Marketing
(09:44) - Gaming Intelligence
(26:20) - Intervention Strategies
(38:26) - Individualization
(45:46) - What Do Retention Roadmaps Look Like?