E35: Snippet - Are consumers in the health and fitness market more loyal to a category than to specific brands?

12/07/23 • 2 min

The State of Retention Marketing

Previous Episode

E35: HyugaLife's Tactical Triumph through Problem-Centric Verticals

In the crowded Indian wellness D2C market, HyugaLife is breaking the mold. They aim to be more than just another brand by offering a unique one-stop shop for wellness needs. Their approach focuses on solving consumer problems through a diverse product portfolio and a vertical setup, challenging the conventional belief in subcategory D2C platforms.

(01:56) - Echoes of Inception: The Birth Pangs of HyugaLife
(06:41) - D2C Unveiled: HyugaLife's Strategic Marketplace Positioning
(09:51) - Consumer Navigation: HyugaLife's Purposeful Role Explored
(12:23) - HyugaLife's Distinctive Qualities Compared to Direct Purchases from a D2C Brand
(18:33) - Making Retention the Guiding Star at HyugaLife: Innovative Experiments in Focus
(25:55) - Beyond Brand Allegiance: How HyugaLife Deciphers Modern Consumer Discovery
(28:24) - Crafting Individualized Content: Persona Mapping and Communication Strategies at HyugaLife
(30:32) - Synergizing Product, Tech, and Marketing for Optimal Growth
(32:41) - Assessing the Impact of Celebrity Endorsements on Growth Metrics
(37:56) - Optimal Strategy: HyugaLife's Embrace of App Downloads and Personalization Strategies
(41:34) - Delving into User Acquisition through the App Landscape
(44:03) - Tech Strategy Unveiled: HyugaLife's Build vs. Buy Approach
(46:03) - Striking the Balance: Navigating the Communication Dilemma at HyugaLife

Next Episode

E36: Insuring the Path for Persistency, Persona Mapping, and Distributors

In insurance, it's not just paperwork and messages. Advisors and distributors? They're the real MVPs, not just in policies but in your everyday life. Abhishek Gupta spills the secrets on keeping customers and distributors on the happy train. Plus, there's some deep talk on persona mapping and the insurance jungle, where it's a wild 1 to 26 ratio between LIC and private players.{

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