E9: Snippet - Is funding at a premium directly proportional to prioritizing customer retention?

05/11/23 • 0 min

The State of Retention Marketing

Previous Episode

E9: Building Data Pipelines before GTMs for Day-0 Retention Wins!

Uncover Junglee Games’ data obsession, introduction of a neutral party to make business decisions & many other reasons why retention at gaming companies is an industry-first example today.

(01:05) - Bharat’s Journey So Far
(05:24) - Maturity of Marketing Automation at Junglee Games 5 Years On
(11:21) - Obsession With Data & How It Pays Off
(15:45) - Why Are Other Industries Not This Data Obsessive?
(21:39) - People Pods for Collective Wins & Learnings
(30:13) - Do’s & Don’ts While Managing Fragments of Data
(38:25) - Evolution of Consumer Ecosystems & Product Companies
(44:26) - Real Estate Battles vs Personalized App Experiences
(49:59) - How Would Bharat Change the Past?
(57:10) - Hiring the Right People And Message to Them
(01:02:16) - High Demand, Low Supply, and Boosting Growth and Retention
(01:09:55) - How Retention Can Become Interesting Again
(01:13:25) - Interventions in Automation, Personalization, and Segmentation
(01:23:51) - Shifting to User-Triggered Interventions for Customization
(01:28:28) - Regular Journey Reprioritization for Value Addition

Next Episode

E10: From Legacy to Cutting-Edge: India's MarTech Journey

Explore India's captivating MarTech journey, witness the mindset shift of legacy brands towards retention solutions, and uncover the power of point solutions and seamless integration for unlocking enhanced problem-solving capabilities.