The Art of Online Business

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.

And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.

Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.

He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours.

On the Show Today You’ll Learn:

• Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goal
• The philosophy behind WHY he created and followed this strategy
• The FB ads strategy he used to build a FB group community of almost 9K people and then how they leveraged that group to drive the success on Kickstarter
• What he considers the real magic behind his success
  
• What is the “Gruen Effect” and how it can be applied to online marketing
• How they tracked the success of their Kickstarter ads since you can’t place the FB pixel on the site.
• How they set up the actual Kickstarter campaign including the video storyboarding and incentives they offered.
• Why it’s good to have multiple offers and product variations when using the Kickstarter platform
  
• The importance of building scarcity into your offer…
• And a whole lot more…

As you’ll hear, Justin faced challenges and struggles in his first year of business, but this conversation with him really highlights why following the fundamentals can lead to success when it comes to your marketing.

ADvantage Plus

I’m BEYOND excited to announce the creation of my brand new group coaching program -- ADvantage Plus!

ADvantage Plus is a 12-month application-only group coaching program which includes the following:

• A Group video coaching call (face-to-face on Zoom) with me each month
• A bonus Group coaching call each month with a subject matter expert
• 2 two-day group Live Events in San Diego with me
• Ticket to attend both of my FBA Live workshops (multi-day training/implementation workshops in San Diego in December & May)
• Private Facebook Group

Accountability, Community, Coaching

This group coaching program is all about accountability, community and coaching.

THIS is the stuff that puts you on an accelerated growth path in your business.

Yet, it’s so often missing for so many online entrepreneurs.

If you’re an online entrepreneur who is scaling, growing & automating your business...

And you’re ready to surround yourself with other successful, like-minded and motivated entrepreneurs and accelerate the growth of your business...

And you feel like strategizing, coaching and networking is currently missing in your business…

I'd like to invite you to learn more and submit your application for the ADvantage Plus coaching program here

**The deadline for applications is June 30th, 2017!

In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.

Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing.

This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.

But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego.  

FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.

As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.  

So much has changed with Facebook ads over the last two months, let alone this year and my goal is to have you walking away with things set up the right way and improvements made.

When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.

The reason is I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.  

If you’re already one of my students, you’re going to get a big-time discount off the cost of the event OR get to come for free.

Again, so that we can have the biggest impact on working with you, spots are going to be limited to just 40 people.

The link to go to for all the details and to reserve your spot is

rickmulready.com/fbalive

I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.

Can’t wait to see you here in San Diego in December. 

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.

We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.

So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.

I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.

On Today’s Show You’ll Learn:

• Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.
• The exact ad copy and images used to speak directly to our target audiences.
• The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…
• How we scaled our Facebook ads campaigns without ruining our good results.
• The way we used Facebook Messenger ads in the launch and achieved an unbelievable ROI on them
• How we segmented people from the webinar registration page which resulted in the highest webinar show up rates (and engagement) we’ve had in over a year
• And a lot more…

Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.

Thanks for listening...

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.

And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.

On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.

Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com).  I bought this course a few years ago and it’s absolutely killer.

I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on.

Things you will learn in this episode:

• Five ways to learn exactly what to write to your email list
  
• Two key strategies for increasing your email open and click rates
  
• How to hone in on specific segments of your email list so you can speak directly to them
  
• Why reading fiction books can help you be a better email writer, and Andre shares the fiction book that has helped more than an other (this book may surprise you)
  
• Why you can have some of your successful promotions even with a small email list
  
• How Andre has won several affiliate promotions with email lists under 1000 people
  
• How Andre essentially gets people to “raise their hand” on topics that interest them - and why he does it
  
• We dive into segmentation and automation
  
• You’ll learn the Framework of successful email marketing
  
• And a lot more…

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).

And, joining me to share these mistakes and best practices is Jeff Wenberg.  I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.

With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.

As you listen the show, keep in mind…

Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…

All of these tools are great.  I do use LeadPages in my business, but you can be using what makes the most sense for you.

On Today’s Show You’ll Learn:

• Why a template is absolutely crucial to have before you start designing your landing page
• Optimizing images is simple to do, yet not doing it screams “amateur” to visitors of your landing page
• Your copy needs to highlight the benefit of your offer, but using too much copy may not be the best strategy to use
• “Keep it stupid simple” – hear what Jeff means by this and how to do it when it comes to your landing pages 
  
• People need to know WHY they should sign up for your newsletter, and hear why a free resource may be a better offer to use
• If you’re going to split test on your landing page, what do you test first?
• And much more!

Jeff also shares a great reminder that when it comes to marketing, the fundamentals will always serve you better than the flashy new tricks. 

And, that the key with landing pages is to just start somewhere, evolve and improve on them as you go.