The Art of Online Business

The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it!If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14 so far.In this episode, I am sharing some best practices for Facebook ads that you will want to follow to ensure that your account is set up the right way. These best practices will also make sure that your ad campaigns are set up for success.We are getting into what this means for those of us who run ads, what it means for consumers, how to navigate these changes and so much more because I want to make sure that you feel completely prepared to take this on in your business.If you’re willing to learn, be patient and ride out these challenges, you will win in the long run because a lot of advertisers will not take the time to learn the best practices. Tune in to learn more about this and what you need to start doing right now!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorFull show notes are available atwww.rickmulready.com/503See omnystudio.com/listener for privacy information.

You’ve likely heard the concept of building the “know-like-trust” factor in order to convert leads into sales. As a business owner you have to have some sort of strategy for getting someone from the place of not even knowing who you are, to becoming a paying customer. Understanding your customer journey is critical for your business, which is why I wanted to talk about it today.This is something I recently took my October mastermind group through, and it opened up a lot of eyes... Frankly, the customer journey isn’t something that a lot of people teach, but I can tell you that it is a major reason why people aren’t converting leads to sales in their businesses.On this episode I’m going to break it all down for you and simplify everything, and after listening, you’ll see why your offer most likely isn’t the problem if you’re having trouble getting sales. What I share with you today will help give you better understanding of your customer’s journey, and why it’s so important to your success!Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: What understanding your customer’s journey will allow you to start doing in your business The 5 different stages of awareness and how they each apply to your businessWhy you should be taking the time to build awareness, rather than going immediately to the next stepContent and marketing strategies to implement at each stage of the processWhat needs to happen after a buyer purchases from youHow I reverse engineer the customer journey starting with my end goal in mindA “real life/hypothetical” example of someone’s customer journey that demonstrates these principles in actionSee omnystudio.com/listener for privacy information.

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is looking at what’s your “Special Sauce.”Let’s jump into it... Links & Resources Mentioned: https://rickmulready.com/trainingSee omnystudio.com/listener for privacy information.

Today’s strategy session is with Amanda Genther, who is best known for creating custom sales page design for people launching online courses, membership sites, higher-ticket group coaching and mastermind groups. Amanda is in a bit of a transition phase, as she’s trying to decide which direction to go in next in her business. As you’ll hear in this episode, she’s got no shortage of options to consider!Amanda breaks down each of the paths she could go take next, including focusing a course that she’s launched in the past, growing her membership site, restarting her “done-for-you” services work with individual clients, and she has even thought about designing templates for her clients.Of all of the options that Amanda is considering, there are definitely ones that I like better than the others, and I give her my thoughts on each. One of the options is something that could be considered “easy money”, but it’s not what is going to move the needle for what Amanda really wants to do long-term, so I share with her what I would do instead, complete with a detailed launch strategy to set herself up success.By the end of this call Amanda commits to this strategy, and I believe that by committing to just one thing and really focusing on it, that’s when things are going to completely change for her and her business. If you are an entrepreneur who isn’t sure which way to go next, what I cover today can help give you clarity as well going forward.Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How Amanda’s course launches to date have fared, complete with revenue breakdowns, pricing strategy, webinar stats and moreWhat blocks she has around launching her online program, and how it’s been contributing to the confusion she’s feltHow her membership site has done to date, the simple launch strategy she’s used for it, and the feedback she’s been getting from her membersThe way that Amanda’s one-on-one client work is holding her back, even though it looks to be “easy money”What is the number one problem her audience is having with sales pages, and an upsell that she could offer them to help solve itWhy I feel that Amanda doesn’t need to just talk about sales pages (it’s ok to pivot!), and what she can do to easily overcome the two main objections that buyers will haveWho she’s targeting now with her lead generation campaign – and the amazing results she’s getting!Amanda’s exciting launch plans for next month, plus the tweaks and changes I would suggest to make it even betterSee omnystudio.com/listener for privacy information.

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is for you if ads freak you out. It’s time to geek out on data! Let’s jump into it... Links & Resources Mentioned:https://rickmulready.com/traininghttps://rickmulready.com/retiring-the-art-of-paid-traffic/See omnystudio.com/listener for privacy information.