#159: How to Get the Most Out of Your Facebook Ads this Holiday Season
10/25/17 • 15 min
In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.
Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing.
This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.
But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego.
FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.
As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.
So much has changed with Facebook ads over the last two months, let alone this year and my goal is to have you walking away with things set up the right way and improvements made.
When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.
The reason is I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.
If you’re already one of my students, you’re going to get a big-time discount off the cost of the event OR get to come for free.
Again, so that we can have the biggest impact on working with you, spots are going to be limited to just 40 people.
The link to go to for all the details and to reserve your spot is
I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.
Can’t wait to see you here in San Diego in December.
Season Of the Facebook Ads Manager
People are gathering info about what they want to do now for the holidays. They’re looking now.
Key Takeaways
- HOLIDAYS —> everyone is on mobile (use ad formats that are mobile friendly)
- Ad formats that are mobile friendly —
- Canvas (can build engagement audiences) and collection ads. MAINLY for ecomm
- Mobile friendly video
- Ad formats that are mobile friendly —
- There are two phases that consumers go through that you need to be aware of during the holiday season
- Consideration Phase
- During this phase you need to gain trust & show your products in action
- After Oct. 31, more consideration going on. Know the consumer’s mindset and how it develops so you can present them with the most meaningful ads at the right time
- Ad Types to Focus On:
- Testimonials
- Product ads (Videos, Carousels, Product set, etc.)
- Conversion Phase
- Closer to Black Friday and Cyber Monday, people are comparing prices, checking out competitors.
- Be prepared with irresistible offers that consumers can’t pass up
- Consideration Phase
Things to Consider:
Parents and Millennials are mobile shoppers, researching on mobile. They’re also comparing products...
-
- Ordering online, pickup in store
- Looking for Free gifts with purchase
- Price matching
- Looking for Coupons
- And expecting Stellar Customer Service
The Gen X audience is either buying on Desktop or in-Store
And the Millennials audience is either purchasing on mobile or in-store
- Determine what ad formats, placements, and devices you want to advertise on based on your target audience.
Holiday Best Practices
Black Friday — schedule it out in advance to ensure approval.
- Approval process could be slow if you’re trying to get something out on Black Friday. Don’t wait until last minute.
After Christmas — special deals become available (create offers).
- Use custom audience tos create lookalike audiences.
- Retarget purchasers with additional deals.
Holiday Pricing
- Holiday ads are more expensive because of the immense competition
- More competition, higher budget — WIN AUCTION
Prices to Expect:
- Conversion ads — double budget
- App installs — triple budget
In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.
Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing.
This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.
But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego.
FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.
As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.
So much has changed with Facebook ads over the last two months, let alone this year and my goal is to have you walking away with things set up the right way and improvements made.
When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.
The reason is I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.
If you’re already one of my students, you’re going to get a big-time discount off the cost of the event OR get to come for free.
Again, so that we can have the biggest impact on working with you, spots are going to be limited to just 40 people.
The link to go to for all the details and to reserve your spot is
I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.
Can’t wait to see you here in San Diego in December.
Season Of the Facebook Ads Manager
People are gathering info about what they want to do now for the holidays. They’re looking now.
Key Takeaways
- HOLIDAYS —> everyone is on mobile (use ad formats that are mobile friendly)
- Ad formats that are mobile friendly —
- Canvas (can build engagement audiences) and collection ads. MAINLY for ecomm
- Mobile friendly video
- Ad formats that are mobile friendly —
- There are two phases that consumers go through that you need to be aware of during the holiday season
- Consideration Phase
- During this phase you need to gain trust & show your products in action
- After Oct. 31, more consideration going on. Know the consumer’s mindset and how it develops so you can present them with the most meaningful ads at the right time
- Ad Types to Focus On:
- Testimonials
- Product ads (Videos, Carousels, Product set, etc.)
- Conversion Phase
- Closer to Black Friday and Cyber Monday, people are comparing prices, checking out competitors.
- Be prepared with irresistible offers that consumers can’t pass up
- Consideration Phase
Things to Consider:
Parents and Millennials are mobile shoppers, researching on mobile. They’re also comparing products...
-
- Ordering online, pickup in store
- Looking for Free gifts with purchase
- Price matching
- Looking for Coupons
- And expecting Stellar Customer Service
The Gen X audience is either buying on Desktop or in-Store
And the Millennials audience is either purchasing on mobile or in-store
- Determine what ad formats, placements, and devices you want to advertise on based on your target audience.
Holiday Best Practices
Black Friday — schedule it out in advance to ensure approval.
- Approval process could be slow if you’re trying to get something out on Black Friday. Don’t wait until last minute.
After Christmas — special deals become available (create offers).
- Use custom audience tos create lookalike audiences.
- Retarget purchasers with additional deals.
Holiday Pricing
- Holiday ads are more expensive because of the immense competition
- More competition, higher budget — WIN AUCTION
Prices to Expect:
- Conversion ads — double budget
- App installs — triple budget
Previous Episode
#158: Gmail Ads! How to Get Targeted, Cost-Effective Traffic with this Little Known Strategy with Charles Kirkland
We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads.
And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21.
Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic.
This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads.
It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights.
As you’ll hear we talk about best practices (and what to avoid) when it comes to Gmail ads, how to ensure that you’re providing the best user experience for the people who are seeing and interacting with your ads, and a whole lot more...
On the Show Today You’ll Learn:
- Recent big changes to how you set up Gmail ads (HINT: it’s become a whole lot easier).
- Why advertising with Gmail ads is such a good option for businesses to consider
- Why you shouldn’t be geo-targeting people with your landing pages – and what to do instead
- The role that your Gmail ad images will play in getting the click from the prospect
- Why it’s critical to be designing your landing pages with mobile in mind first, THEN desktop
- How Google calculates it’s metrics for Gmail ad performance and why this can be a bit misleading
- Ways to ensure your landing pages are Google compliant, particularly when it comes to the legal aspect
- Why having a navigation bar on your landing page isn’t necessarily a bad thing when it comes to Gmail advertising and working with Google…
- And a whole lot more…
We talk about a lot of good stuff here today, always fun to hang out with Charles.
Next Episode
#160: How to Create a Simple Marketing Plan that Actually Works with Noah Kagan
On today’s episode, I’m chatting with my buddy Noah Kagan.
If you’d know who he is, you’re in for a treat...
Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe.
Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.
In this episode, we dive into a bunch of different topics, including...
- why Noah is no longer getting a $1 cost for email signups from his Facebook ads
- how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)
- and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.
We also cover so much more in this episode. Things like...
...comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.
You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control.
This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.
On the Show Today You’ll Learn:
- How to create a simple marketing plan for your business, while asking yourself “What is the activity you can double and what is the activity you can kill?”
- Why even though Noah is spending thousands on Facebook ads every month, he still feels like we should be spending most of our efforts elsewhere
- How Noah is currently finding success with marketing strategies that use urgency, and then other alternatives to paid ads like gift cards.
- What a Proactive Dashboard is and how it can be used to find new opportunities
- How Leading Indicator Goals can empower your team and grow your business
- What he’s doing on YouTube (for free!) to see significant bumps in views of older videos
- How he repurposes content and why he’s moving towards longer segments of his podcast to use as YouTube videos
- And more...
Coming up next week I’ll be bringing you a Facebook ads strategy from a listener of the podcast who’s using what he learns from the show to get incredible results for boutique fitness and yoga studios in the Houston, Texas area.
We’re going to break down two recent campaigns; one where he generated $15,000 in class sales on a Facebook ad spend of $50 and another that brought in over $58,000 on a spend of only $330 dollars.
Can’t wait to share that one with you…
FBA Live Announced for December 2017!
I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.
FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.
As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.
So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made.
When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.
The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.
If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.
Again, so that we can have the biggest impact on working with you, spots are going to be limited.
You can learn more and grab your spot at rickmulready.com/earlyinterest.
I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.
If you like this episode you’ll love
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