#128: Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch

03/15/17 • 31 min

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.

We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.

So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.

I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.

On Today’s Show You’ll Learn:

Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.
The exact ad copy and images used to speak directly to our target audiences.
The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…
How we scaled our Facebook ads campaigns without ruining our good results.
The way we used Facebook Messenger ads in the launch and achieved an unbelievable ROI on them
How we segmented people from the webinar registration page which resulted in the highest webinar show up rates (and engagement) we’ve had in over a year
And a lot more…

Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.

Thanks for listening...

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.

We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.

I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.

On Today’s Show You’ll Learn:

Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.
The exact ad copy and images used to speak directly to our target audiences.
The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…
How we scaled our Facebook ads campaigns without ruining our good results.
The way we used Facebook Messenger ads in the launch and achieved an unbelievable ROI on them
How we segmented people from the webinar registration page which resulted in the highest webinar show up rates (and engagement) we’ve had in over a year
And a lot more…

Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.

Thanks for listening...

Previous Episode

#127: How to Ensure Your Paid Traffic & Business is Protected Legally

Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…

...the importance of the legal side of paid traffic and running your business.

And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs.

I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...

It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind.

So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business.

Here’s what you’ll learn:

The critical “legal” things you need to think about when you're running paid traffic. And, for example, why just abiding by Facebook's ad policies isn't enough.

How NOT to use testimonials in your business (if you do use them this way, you can get into legal trouble).

What the difference is between a Privacy Policy and Terms of Service, why you need them and where to get them

The difference between trademarking and copywriting and how they can benefit you with your business, products and programs, etc...

Annette breaks down the differences between being a Sole proprietor, an LLC, and a Corporation, and the pros and cons of each for your business structure.

And, we also dive into the TOP questions you should ask before hiring a lawyer.

And a whole lot more...

Super important episode here talking about this stuff.

Next Episode

Biggest Landing Page Mistakes (And How to Avoid Them)

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).

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And, joining me to share these mistakes and best practices is Jeff Wenberg. I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.As you listen the show, keep in mind...Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc...All of these tools are great. I do use LeadPages in my business, but you can be using what makes the most sense for you.
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