#123: Email Marketing that WORKS (even with a small list) with Andre Chaperon

02/08/17 • 41 min

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.

And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.

On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.

Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com). I bought this course a few years ago and it’s absolutely killer.

I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on.

Things you will learn in this episode:

Five ways to learn exactly what to write to your email list
Two key strategies for increasing your email open and click rates
How to hone in on specific segments of your email list so you can speak directly to them
Why reading fiction books can help you be a better email writer, and Andre shares the fiction book that has helped more than an other (this book may surprise you)
Why you can have some of your successful promotions even with a small email list
How Andre has won several affiliate promotions with email lists under 1000 people
How Andre essentially gets people to “raise their hand” on topics that interest them - and why he does it
We dive into segmentation and automation
You’ll learn the Framework of successful email marketing
And a lot more…

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.

And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.

On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.

I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on.

Things you will learn in this episode:

Five ways to learn exactly what to write to your email list
Two key strategies for increasing your email open and click rates
How to hone in on specific segments of your email list so you can speak directly to them
Why reading fiction books can help you be a better email writer, and Andre shares the fiction book that has helped more than an other (this book may surprise you)
Why you can have some of your successful promotions even with a small email list
How Andre has won several affiliate promotions with email lists under 1000 people
How Andre essentially gets people to “raise their hand” on topics that interest them - and why he does it
We dive into segmentation and automation
You’ll learn the Framework of successful email marketing
And a lot more…

Previous Episode

#122: Case Study: Creating Local Business Offers that Convert with Mike Barnet

As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.

On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space.

Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.

Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…

The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue.,

As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.

A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an offer that can attract your ideal audience, this just isn’t going to happen.

And since he’s building his own Facebook ads business, Mike also shares details about his pricing strategy and how he gets his clients.

Whether you’re managing ads for other business or not, you’re gonna get a ton out of this episode.

In Today’s Episode You’ll Learn:

The types of campaigns Mike ran for the local pizza restaurant that got him such great results

The offers that that generated these results

How Mike gets his clients and the pricing strategy he’s currently using

The realization that Mike made that led to him create a business that serves others

Why a strong call to action isn’t just nice to have, it’s a necessity…

Do you need hundreds, or even thousands of dollars to execute a successful Facebook ads campaign?

How going too high-end when it comes to video quality can actually hurt your campaign, especially if the business is local

How Mike’s strategy for targeting birthdays via Facebook helped one of his clients boost sales - while growing their email list

And more...

To accompany this episode, I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/122

Next Episode

Maximizing Your Facebook Ads Results & More Q&A

It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results...

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that. In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, working with your ideal clients makes all the difference in the world.

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