The Sirkin Research Podcast
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Top 10 The Sirkin Research Podcast Episodes
Goodpods has curated a list of the 10 best The Sirkin Research Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Sirkin Research Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Sirkin Research Podcast episode by adding your comments to the episode page.
Obviously Awesome with April Dunford
The Sirkin Research Podcast
10/17/22 • 44 min
April Dunford is a consultant and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career running marketing, product and sales teams at a series of successful startups. She is the author of the best-selling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- April’s detailed product positioning framework
- The root cause of most weak positioning — and how to fix it
- How positioning is different from messaging and branding
- The misalignment that occurs across marketing, sales, and product teams within companies — and the issues that causes for buyers
- How to paint your product in the right light
- The dominant emotion for B2B buyers (and how to tap into it)
Resources:
Obviously Awesome by April Dunford
The Challenger Sale by Brent Adamson and Matthew Dixon
The Challenger Customer by Brent Adamson, Pat Spenner, Nick Toman, and Matthew Dixon
The Four Steps to the Epiphany by Steve Blank
Positioning by Al Ries and Jack Trout
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Full Funnel Framework with Victoria Sakal
The Sirkin Research Podcast
09/19/22 • 45 min
Victoria Sakal leads the development and delivery of The Vault by Refine Labs. As the world's first intellectual capital warehouse, The Vault gives members exclusive access to industry-leading research, data, insights, and validated strategies for manufacturing revenue. With a background in marketing, brand strategy, and commercial strategy, Victoria leads growth strategy, covering product, GTM, and product marketing for The Vault in preparation for commercial launch later this year. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- The levels of customer awareness and why they’re important
- How to leverage data to create hypotheses to test in the market
- Getting into the minds of your customers
- The value The Vault will bring to Refine Labs
- Victoria’s approach to applying research and measurement to optimize marketing
- What is working in real-time across dozens of SaaS clients
- The key metrics that indicate the impact of your brand
Resources:
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The Myth of Attribution with Kaylee Edmondson
The Sirkin Research Podcast
06/13/22 • 41 min
Kaylee Edmondson is the Director of Demand Gen at Brightwheel—the #1 platform for early education. She was formerly the first Director of Demand Gen at Chili Piper. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- The limits and benefits of using attribution data
- Why marketers shouldn’t be 100% reliant on attribution
- The reason companies should question what they see in their attribution data
- How to get close to, and connect with, your customers
- Best practices for customer calls—and 6 questions to ask
- How to effectively communicate the value of marketing
Resources:
No Rules Rules by Reed Hastings and Erin Meyer
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Jeff Sirkin on LinkedIn
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The Evolution of SEO with Cory Young
The Sirkin Research Podcast
07/18/22 • 44 min
Cory Young is the founder and CEO of BCC Interactive, a Digital Marketing Agency based in Philadelphia. After managing marketing teams at Fortune 50 companies at Comcast and Campbell's Soup, Cory channeled his passion and experience in a direction that could help small and mid-sized businesses increase their visibility & revenue. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Why you need to make your content findable—and how to do it
- How SEO has evolved over time
- Why there will always be a need to help marketers get their content in front of their target audience
- What it’s like to start a company as a side hustle before making the full-time leap
- Cory’s journey to go out on his own
- The specific kinds of content companies should be creating today
Resources:
Crushing It - Gary Vaynerchuk
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Marketing Revisited with Liam Moroney
The Sirkin Research Podcast
06/27/22 • 45 min
Liam Moroney is the founder of Suas Marketing, a demand generation consulting firm. He has more than 12 years of experience as a marketing leader in the B2B SaaS tech industry, most recently as the SVP of Revenue Marketing at Notarize. Liam is also the host of the Marketing Revisited podcast. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- The difference between demand capture and demand generation
- How to develop separate strategies and measurements for demand creation and demand capture
- Ways to put your customer at the center of your marketing
- How to break away from stale marketing playbooks
- Why you shouldn’t distribute the same piece of content across every channel
Resources:
Oglivy on Advertising by David Ogilvy
Hey Whipple, Squeeze This by Luke Sullivan
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Jeff Sirkin on LinkedIn
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Why You Need Customer Research with Ryan Paul Gibson
The Sirkin Research Podcast
06/20/22 • 56 min
Why You Need Customer Research with Ryan Paul Gibson
Ryan Paul Gibson is the Founder and CEO at Content Lift, where he helps marketers do customer research. In his career, he has interviewed over 1,600 people and accrued 20 years of marketing miles. Ryan even took a small detour in his career, working for CBC as a TV & Radio reporter - and has produced short films and documentaries. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Common signs that your organization needs research
- How customer research will tangibly impact your business growth
- Tactics you can use today to get started with customer research
- How to understand the pain points and priorities of your target market
- The dangers of being uncertain about your ideal customer
Resources:
How to Win podcast
Nudge podcast
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Jeff Sirkin on LinkedIn
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Normalize Talking About Money with Zoё Hartsfield
The Sirkin Research Podcast
08/08/22 • 41 min
Zoё Hartsfield got her start in SaaS sales 3 years ago as an SDR and pivoted into B2B marketing. She is currently the head of Community over at Spekit. In her spare time, Zoё consults with other B2B companies on personal brand, social selling, and community initiatives. She is passionate about helping others in the SaaS community and is an advocate for mental health. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Why it’s important to normalize talking about money
- How not talking about money has held individuals down from earning what they’re worth
- Steps you can take today to ensure you are being fairly compensated for your work
- How our culture of not talking about money has only served companies, not employees
- The tools you should use for salary research
- How to measure the impact of community marketing
- Why it’s critical to translate customer language into marketing content
- The importance of qualitative data to provide context that quantitative data can’t show
- How finding why people stay is just as important as finding why people buy
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Building in Public with Evan Patterson
The Sirkin Research Podcast
05/02/22 • 50 min
Evan Patterson is the Head of Content & Community at trender.ai. Outside of that, he is a brand ambassador for a variety of B2B brands, a content creator, podcast host, and an advisor for other startups like Chili Piper and scaleMatters. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- What it means to build in public as a startup
- Why B2B marketers need to lean in more heavily to the untapped value of influencer marketing
- The parallels between personal branding and marketing a startup company
- Making social selling easier, more fun, and more approachable.
- Refining your tone and messaging through experience, realtime feedback, and conversations with customers
- Creating a startup culture that is collaborative and fosters active listening
Resources:
Violating Community Guidelines: Brand Content
Violating Community Guidelines: LinkedIn Influencers
The Bald and the Beautiful Podcast
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Jeff Sirkin on LinkedIn
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Top Trends in the Marketing Industry with Phoebe Bain
The Sirkin Research Podcast
03/14/22 • 31 min
Phoebe Bain founded Marketing Brew, a Morning Brew vertical covering the most important news in the marketing industry, in 2020. The vertical has since expanded into original reporting and beyond the newsletter. She's now one of five reporters the Brew has since added to the fold, and primarily covers social media and influencer marketing. Before rolling out Marketing Brew, Phoebe wrote for Social Media Today under Industry Dive and worked on the social media editing desk for Business Insider. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- How to effectively keep your finger on the pulse of your industry
- Phoebe’s meta view of marketing and advertising
- The current, biggest trends of the marketing industry
- Changes in social media, engagement, and the world of influencer marketing
- The benefits of talking to, and learning from, industry experts
- Why authentic marketing strategies resonate better with audiences
- The difference between writing and reporting
Resources:
Maybe Baby - Haley Nahman
Trick Mirror - Jia Tolentino
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Jeff Sirkin on LinkedIn
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Zero Click Content with Amanda Natividad
The Sirkin Research Podcast
09/26/22 • 45 min
Amanda Natividad is the Vice President of Marketing for audience research startup, SparkToro. In her career, she has managed B2B and B2C marketing teams across SaaS, Consumer Packaged Goods, and on the agency side. Amanda created Fitbit’s B2B content program and helped build their B2B marketing team. She is also a contributor for Adweek, a former journalist, and for good measure, she’s also a Le Cordon Bleu-trained chef. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Amanda’s Zero Click Content framework and how you can put it in place today
- How to leverage different use cases for audience research
- Why you need to lead with your best stuff and optimize for impressions
- How the content marketing game has changed
- The critical mindset shift for companies to win in content marketing today
- How the 3-person team at SparkToro can operate like a team of 10
Resources:
Lost and Founder by Rand Fishkin
Out on the Wire by Jessica Abel
Nonviolent Communication by Marshall Rosenburg
Doing Content Right by Steph Smith
Landing Page Copywriting Mastery by Jeremy Moser
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FAQ
How many episodes does The Sirkin Research Podcast have?
The Sirkin Research Podcast currently has 65 episodes available.
What topics does The Sirkin Research Podcast cover?
The podcast is about Analytics, Marketing, Entrepreneurship, Data, Podcasts, Business and B2B Marketing.
What is the most popular episode on The Sirkin Research Podcast?
The episode title 'Obviously Awesome with April Dunford' is the most popular.
What is the average episode length on The Sirkin Research Podcast?
The average episode length on The Sirkin Research Podcast is 41 minutes.
How often are episodes of The Sirkin Research Podcast released?
Episodes of The Sirkin Research Podcast are typically released every 7 days.
When was the first episode of The Sirkin Research Podcast?
The first episode of The Sirkin Research Podcast was released on Jan 7, 2021.
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