The Sirkin Research Podcast - Full Funnel Framework with Victoria Sakal

Full Funnel Framework with Victoria Sakal

09/19/22 • 45 min

Victoria Sakal leads the development and delivery of The Vault by Refine Labs. As the world's first intellectual capital warehouse, The Vault gives members exclusive access to industry-leading research, data, insights, and validated strategies for manufacturing revenue. With a background in marketing, brand strategy, and commercial strategy, Victoria leads growth strategy, covering product, GTM, and product marketing for The Vault in preparation for commercial launch later this year. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

The levels of customer awareness and why they’re important
How to leverage data to create hypotheses to test in the market
Getting into the minds of your customers
The value The Vault will bring to Refine Labs
Victoria’s approach to applying research and measurement to optimize marketing
What is working in real-time across dozens of SaaS clients
The key metrics that indicate the impact of your brand

Resources:

Victoria's list of resources

The Marketing Book Podcast

Connect with Victoria:

Connect with Jeff:

Connect with Sirkin Research:

Website

Twitter

Instagram

The levels of customer awareness and why they’re important
How to leverage data to create hypotheses to test in the market
Getting into the minds of your customers
The value The Vault will bring to Refine Labs
Victoria’s approach to applying research and measurement to optimize marketing
What is working in real-time across dozens of SaaS clients
The key metrics that indicate the impact of your brand

Resources:

Victoria's list of resources

The Marketing Book Podcast

Connect with Victoria:

Connect with Jeff:

Connect with Sirkin Research:

Website

Twitter

Instagram

Previous Episode

Normalize Talking About Money with Zoё Hartsfield

Zoё Hartsfield got her start in SaaS sales 3 years ago as an SDR and pivoted into B2B marketing. She is currently the head of Community over at Spekit. In her spare time, Zoё consults with other B2B companies on personal brand, social selling, and community initiatives. She is passionate about helping others in the SaaS community and is an advocate for mental health. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

Why it’s important to normalize talking about money
How not talking about money has held individuals down from earning what they’re worth
Steps you can take today to ensure you are being fairly compensated for your work
How our culture of not talking about money has only served companies, not employees
The tools you should use for salary research
How to measure the impact of community marketing
Why it’s critical to translate customer language into marketing content
The importance of qualitative data to provide context that quantitative data can’t show
How finding why people stay is just as important as finding why people buy

Connect with Zoё:

Twitter

Tiktok

Connect with Jeff:

Connect with Sirkin Research:

Website

Twitter

Instagram

Next Episode

Zero Click Content with Amanda Natividad

Amanda Natividad is the Vice President of Marketing for audience research startup, SparkToro. In her career, she has managed B2B and B2C marketing teams across SaaS, Consumer Packaged Goods, and on the agency side. Amanda created Fitbit’s B2B content program and helped build their B2B marketing team. She is also a contributor for Adweek, a former journalist, and for good measure, she’s also a Le Cordon Bleu-trained chef. Here are a few of the topics we’ll discuss on this episode of Long Story Short: