The Myth of Attribution with Kaylee Edmondson
06/13/22 • 41 min
Kaylee Edmondson is the Director of Demand Gen at Brightwheel—the #1 platform for early education. She was formerly the first Director of Demand Gen at Chili Piper. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- The limits and benefits of using attribution data
- Why marketers shouldn’t be 100% reliant on attribution
- The reason companies should question what they see in their attribution data
- How to get close to, and connect with, your customers
- Best practices for customer calls—and 6 questions to ask
- How to effectively communicate the value of marketing
Resources:
No Rules Rules by Reed Hastings and Erin Meyer
Connect with Kaylee:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Kaylee Edmondson is the Director of Demand Gen at Brightwheel—the #1 platform for early education. She was formerly the first Director of Demand Gen at Chili Piper. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- The limits and benefits of using attribution data
- Why marketers shouldn’t be 100% reliant on attribution
- The reason companies should question what they see in their attribution data
- How to get close to, and connect with, your customers
- Best practices for customer calls—and 6 questions to ask
- How to effectively communicate the value of marketing
Resources:
No Rules Rules by Reed Hastings and Erin Meyer
Connect with Kaylee:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Previous Episode
Building in Public with Evan Patterson
Evan Patterson is the Head of Content & Community at trender.ai. Outside of that, he is a brand ambassador for a variety of B2B brands, a content creator, podcast host, and an advisor for other startups like Chili Piper and scaleMatters. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- What it means to build in public as a startup
- Why B2B marketers need to lean in more heavily to the untapped value of influencer marketing
- The parallels between personal branding and marketing a startup company
- Making social selling easier, more fun, and more approachable.
- Refining your tone and messaging through experience, realtime feedback, and conversations with customers
- Creating a startup culture that is collaborative and fosters active listening
Resources:
Violating Community Guidelines: Brand Content
Violating Community Guidelines: LinkedIn Influencers
The Bald and the Beautiful Podcast
Connect with Evan:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Next Episode
Why You Need Customer Research with Ryan Paul Gibson
Why You Need Customer Research with Ryan Paul Gibson
Ryan Paul Gibson is the Founder and CEO at Content Lift, where he helps marketers do customer research. In his career, he has interviewed over 1,600 people and accrued 20 years of marketing miles. Ryan even took a small detour in his career, working for CBC as a TV & Radio reporter - and has produced short films and documentaries. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Common signs that your organization needs research
- How customer research will tangibly impact your business growth
- Tactics you can use today to get started with customer research
- How to understand the pain points and priorities of your target market
- The dangers of being uncertain about your ideal customer
Resources:
How to Win podcast
Nudge podcast
Connect with Ryan:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
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