Building in Public with Evan Patterson
05/02/22 • 50 min
Evan Patterson is the Head of Content & Community at trender.ai. Outside of that, he is a brand ambassador for a variety of B2B brands, a content creator, podcast host, and an advisor for other startups like Chili Piper and scaleMatters. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- What it means to build in public as a startup
- Why B2B marketers need to lean in more heavily to the untapped value of influencer marketing
- The parallels between personal branding and marketing a startup company
- Making social selling easier, more fun, and more approachable.
- Refining your tone and messaging through experience, realtime feedback, and conversations with customers
- Creating a startup culture that is collaborative and fosters active listening
Resources:
Violating Community Guidelines: Brand Content
Violating Community Guidelines: LinkedIn Influencers
The Bald and the Beautiful Podcast
Connect with Evan:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Evan Patterson is the Head of Content & Community at trender.ai. Outside of that, he is a brand ambassador for a variety of B2B brands, a content creator, podcast host, and an advisor for other startups like Chili Piper and scaleMatters. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- What it means to build in public as a startup
- Why B2B marketers need to lean in more heavily to the untapped value of influencer marketing
- The parallels between personal branding and marketing a startup company
- Making social selling easier, more fun, and more approachable.
- Refining your tone and messaging through experience, realtime feedback, and conversations with customers
- Creating a startup culture that is collaborative and fosters active listening
Resources:
Violating Community Guidelines: Brand Content
Violating Community Guidelines: LinkedIn Influencers
The Bald and the Beautiful Podcast
Connect with Evan:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Previous Episode
Why We Buy with Katelyn Bourgoin
Katelyn Bourgoin is a 4x founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock. Katelyn’s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn. She has delivered in-person and online training with prestigious accelerators and incubators worldwide. Today Katelyn helps frustrated founders, marketers, and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Using the principles of buyer psychology to get into the minds of your customers
- Why your customer’s perspective is your most valuable asset
- The power of understanding your customers’ decision-making process - and why it’s essential for marketers
- The best tactics to create messaging that resonates every single time
- How Barnum Statements are a marketer’s secret weapon, and how to use them effectively
- Why B2B purchases are MORE emotional than B2C purchases
Resources:
Competing Against Luck - Clayton Christensen
Demand-Side Sales 101 - Bob Moesta
When Coffee and Kale Compete - Alan Klement
The Choice Factory - Richard Shotton
What Your Customer Wants and Can't Tell You - Melina Palmer
Alchemy - Rory Sutherland
Nudge - Phill Agnew
Connect with Katelyn:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Next Episode
The Myth of Attribution with Kaylee Edmondson
Kaylee Edmondson is the Director of Demand Gen at Brightwheel—the #1 platform for early education. She was formerly the first Director of Demand Gen at Chili Piper. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- The limits and benefits of using attribution data
- Why marketers shouldn’t be 100% reliant on attribution
- The reason companies should question what they see in their attribution data
- How to get close to, and connect with, your customers
- Best practices for customer calls—and 6 questions to ask
- How to effectively communicate the value of marketing
Resources:
No Rules Rules by Reed Hastings and Erin Meyer
Connect with Kaylee:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
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