Building in Public with Evan Patterson

05/02/22 • 50 min

Evan Patterson is the Head of Content & Community at trender.ai. Outside of that, he is a brand ambassador for a variety of B2B brands, a content creator, podcast host, and an advisor for other startups like Chili Piper and scaleMatters. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

What it means to build in public as a startup
Why B2B marketers need to lean in more heavily to the untapped value of influencer marketing
The parallels between personal branding and marketing a startup company
Making social selling easier, more fun, and more approachable.
Refining your tone and messaging through experience, realtime feedback, and conversations with customers
Creating a startup culture that is collaborative and fosters active listening

Resources:

Zoë Hartsfield

Jorge Soto

Meryoli Arias

Violating Community Guidelines: Brand Content

Violating Community Guidelines: LinkedIn Influencers

The Financial Diet

The Bald and the Beautiful Podcast

Connect with Evan:

Evan’s Linktree

Connect with the Host:

Jeff Sirkin on LinkedIn