Top Trends in the Marketing Industry with Phoebe Bain

Phoebe Bain founded Marketing Brew, a Morning Brew vertical covering the most important news in the marketing industry, in 2020. The vertical has since expanded into original reporting and beyond the newsletter. She's now one of five reporters the Brew has since added to the fold, and primarily covers social media and influencer marketing. Before rolling out Marketing Brew, Phoebe wrote for Social Media Today under Industry Dive and worked on the social media editing desk for Business Insider. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

• How to effectively keep your finger on the pulse of your industry
• Phoebe’s meta view of marketing and advertising
• The current, biggest trends of the marketing industry
• Changes in social media, engagement, and the world of influencer marketing
• The benefits of talking to, and learning from, industry experts
• Why authentic marketing strategies resonate better with audiences
• The difference between writing and reporting

Resources:

Maybe Baby - Haley Nahman

Morning Brew

Marketing Brew

Garbage Day

Trick Mirror - Jia Tolentino

Connect with Phoebe:

LinkedIn

Twitter

Instagram

Connect with the Host:

Jeff Sirkin on LinkedIn

Connect with Sirkin Research:

Website

Twitter

Instagram

LinkedIn