Top Trends in the Marketing Industry with Phoebe Bain
03/14/22 • 31 min
Phoebe Bain founded Marketing Brew, a Morning Brew vertical covering the most important news in the marketing industry, in 2020. The vertical has since expanded into original reporting and beyond the newsletter. She's now one of five reporters the Brew has since added to the fold, and primarily covers social media and influencer marketing. Before rolling out Marketing Brew, Phoebe wrote for Social Media Today under Industry Dive and worked on the social media editing desk for Business Insider. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- How to effectively keep your finger on the pulse of your industry
- Phoebe’s meta view of marketing and advertising
- The current, biggest trends of the marketing industry
- Changes in social media, engagement, and the world of influencer marketing
- The benefits of talking to, and learning from, industry experts
- Why authentic marketing strategies resonate better with audiences
- The difference between writing and reporting
Resources:
Maybe Baby - Haley Nahman
Trick Mirror - Jia Tolentino
Connect with Phoebe:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Phoebe Bain founded Marketing Brew, a Morning Brew vertical covering the most important news in the marketing industry, in 2020. The vertical has since expanded into original reporting and beyond the newsletter. She's now one of five reporters the Brew has since added to the fold, and primarily covers social media and influencer marketing. Before rolling out Marketing Brew, Phoebe wrote for Social Media Today under Industry Dive and worked on the social media editing desk for Business Insider. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- How to effectively keep your finger on the pulse of your industry
- Phoebe’s meta view of marketing and advertising
- The current, biggest trends of the marketing industry
- Changes in social media, engagement, and the world of influencer marketing
- The benefits of talking to, and learning from, industry experts
- Why authentic marketing strategies resonate better with audiences
- The difference between writing and reporting
Resources:
Maybe Baby - Haley Nahman
Trick Mirror - Jia Tolentino
Connect with Phoebe:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Previous Episode
Product Led Revenue Strategies with Breezy Beaumont
Breezy Beaumont is the Head of Growth & Marketing at Correlated and has tons of hands-on experience at multiple hyper-growth software companies. She’s always bringing in new ideas for data-driven strategies and product-led initiatives with the motto “work smarter, not harder.” Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Tactical strategies for how to put your product at the center of everything
- The biggest misconceptions about product led growth
- How the roles of marketing and sales have shifted in product-led companies
- The key differences between PQLs and MQLs
- Making it easy for prospects to navigate their way through the sales process in a way that works for them
- How product led growth leads to a better product by putting the customer first and giving you a better understanding of your product
- The importance of being where your customers are—social platforms and communities— to answer questions
Resources:
The Product Led Revenue Podcast
Connect with Breezy:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Next Episode
Why We Buy with Katelyn Bourgoin
Katelyn Bourgoin is a 4x founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock. Katelyn’s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn. She has delivered in-person and online training with prestigious accelerators and incubators worldwide. Today Katelyn helps frustrated founders, marketers, and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Using the principles of buyer psychology to get into the minds of your customers
- Why your customer’s perspective is your most valuable asset
- The power of understanding your customers’ decision-making process - and why it’s essential for marketers
- The best tactics to create messaging that resonates every single time
- How Barnum Statements are a marketer’s secret weapon, and how to use them effectively
- Why B2B purchases are MORE emotional than B2C purchases
Resources:
Competing Against Luck - Clayton Christensen
Demand-Side Sales 101 - Bob Moesta
When Coffee and Kale Compete - Alan Klement
The Choice Factory - Richard Shotton
What Your Customer Wants and Can't Tell You - Melina Palmer
Alchemy - Rory Sutherland
Nudge - Phill Agnew
Connect with Katelyn:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
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