Liam Moroney is the founder of Suas Marketing, a demand generation consulting firm. He has more than 12 years of experience as a marketing leader in the B2B SaaS tech industry, most recently as the SVP of Revenue Marketing at Notarize. Liam is also the host of the Marketing Revisited podcast. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- The difference between demand capture and demand generation
- How to develop separate strategies and measurements for demand creation and demand capture
- Ways to put your customer at the center of your marketing
- How to break away from stale marketing playbooks
- Why you shouldn’t distribute the same piece of content across every channel
Resources:
Oglivy on Advertising by David Ogilvy
Hey Whipple, Squeeze This by Luke Sullivan
Connect with Liam:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
06/27/22 • 45 min
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