Marketing Revisited with Liam Moroney

06/27/22 • 45 min

Liam Moroney is the founder of Suas Marketing, a demand generation consulting firm. He has more than 12 years of experience as a marketing leader in the B2B SaaS tech industry, most recently as the SVP of Revenue Marketing at Notarize. Liam is also the host of the Marketing Revisited podcast. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

The difference between demand capture and demand generation
How to develop separate strategies and measurements for demand creation and demand capture
Ways to put your customer at the center of your marketing
How to break away from stale marketing playbooks
Why you shouldn’t distribute the same piece of content across every channel

Resources:

Oglivy on Advertising by David Ogilvy

Hey Whipple, Squeeze This by Luke Sullivan

Connect with Liam:

Connect with the Host:

Jeff Sirkin on LinkedIn

Connect with Sirkin Research:

Website

Twitter

Instagram

The difference between demand capture and demand generation
How to develop separate strategies and measurements for demand creation and demand capture
Ways to put your customer at the center of your marketing
How to break away from stale marketing playbooks
Why you shouldn’t distribute the same piece of content across every channel

Resources:

Oglivy on Advertising by David Ogilvy

Hey Whipple, Squeeze This by Luke Sullivan

Connect with Liam:

Connect with the Host:

Jeff Sirkin on LinkedIn

Connect with Sirkin Research:

Website

Twitter

Instagram

Previous Episode

Why You Need Customer Research with Ryan Paul Gibson

Why You Need Customer Research with Ryan Paul Gibson

Ryan Paul Gibson is the Founder and CEO at Content Lift, where he helps marketers do customer research. In his career, he has interviewed over 1,600 people and accrued 20 years of marketing miles. Ryan even took a small detour in his career, working for CBC as a TV & Radio reporter - and has produced short films and documentaries. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

Common signs that your organization needs research
How customer research will tangibly impact your business growth
Tactics you can use today to get started with customer research
How to understand the pain points and priorities of your target market
The dangers of being uncertain about your ideal customer

Resources:

How to Win podcast

Nudge podcast

Connect with Ryan:

Connect with the Host:

Jeff Sirkin on LinkedIn

Connect with Sirkin Research:

Website

Twitter

Instagram

Next Episode

The Evolution of SEO with Cory Young

Cory Young is the founder and CEO of BCC Interactive, a Digital Marketing Agency based in Philadelphia. After managing marketing teams at Fortune 50 companies at Comcast and Campbell's Soup, Cory channeled his passion and experience in a direction that could help small and mid-sized businesses increase their visibility & revenue. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

Why you need to make your content findable—and how to do it
How SEO has evolved over time
Why there will always be a need to help marketers get their content in front of their target audience
What it’s like to start a company as a side hustle before making the full-time leap
Cory’s journey to go out on his own
The specific kinds of content companies should be creating today

Resources:

Seth Godin

Crushing It - Gary Vaynerchuk

Connect with Cory:

Connect with Jeff:

Connect with Sirkin Research:

Website