Why You Need Customer Research with Ryan Paul Gibson
06/20/22 • 56 min
Why You Need Customer Research with Ryan Paul Gibson
Ryan Paul Gibson is the Founder and CEO at Content Lift, where he helps marketers do customer research. In his career, he has interviewed over 1,600 people and accrued 20 years of marketing miles. Ryan even took a small detour in his career, working for CBC as a TV & Radio reporter - and has produced short films and documentaries. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Common signs that your organization needs research
- How customer research will tangibly impact your business growth
- Tactics you can use today to get started with customer research
- How to understand the pain points and priorities of your target market
- The dangers of being uncertain about your ideal customer
Resources:
How to Win podcast
Nudge podcast
Connect with Ryan:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Why You Need Customer Research with Ryan Paul Gibson
Ryan Paul Gibson is the Founder and CEO at Content Lift, where he helps marketers do customer research. In his career, he has interviewed over 1,600 people and accrued 20 years of marketing miles. Ryan even took a small detour in his career, working for CBC as a TV & Radio reporter - and has produced short films and documentaries. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Common signs that your organization needs research
- How customer research will tangibly impact your business growth
- Tactics you can use today to get started with customer research
- How to understand the pain points and priorities of your target market
- The dangers of being uncertain about your ideal customer
Resources:
How to Win podcast
Nudge podcast
Connect with Ryan:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Previous Episode
The Myth of Attribution with Kaylee Edmondson
Kaylee Edmondson is the Director of Demand Gen at Brightwheel—the #1 platform for early education. She was formerly the first Director of Demand Gen at Chili Piper. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- The limits and benefits of using attribution data
- Why marketers shouldn’t be 100% reliant on attribution
- The reason companies should question what they see in their attribution data
- How to get close to, and connect with, your customers
- Best practices for customer calls—and 6 questions to ask
- How to effectively communicate the value of marketing
Resources:
No Rules Rules by Reed Hastings and Erin Meyer
Connect with Kaylee:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Next Episode
Marketing Revisited with Liam Moroney
Liam Moroney is the founder of Suas Marketing, a demand generation consulting firm. He has more than 12 years of experience as a marketing leader in the B2B SaaS tech industry, most recently as the SVP of Revenue Marketing at Notarize. Liam is also the host of the Marketing Revisited podcast. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- The difference between demand capture and demand generation
- How to develop separate strategies and measurements for demand creation and demand capture
- Ways to put your customer at the center of your marketing
- How to break away from stale marketing playbooks
- Why you shouldn’t distribute the same piece of content across every channel
Resources:
Oglivy on Advertising by David Ogilvy
Hey Whipple, Squeeze This by Luke Sullivan
Connect with Liam:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
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