Why You Need Customer Research with Ryan Paul Gibson
Ryan Paul Gibson is the Founder and CEO at Content Lift, where he helps marketers do customer research. In his career, he has interviewed over 1,600 people and accrued 20 years of marketing miles. Ryan even took a small detour in his career, working for CBC as a TV & Radio reporter - and has produced short films and documentaries. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- Common signs that your organization needs research
- How customer research will tangibly impact your business growth
- Tactics you can use today to get started with customer research
- How to understand the pain points and priorities of your target market
- The dangers of being uncertain about your ideal customer
Resources:
How to Win podcast
Nudge podcast
Connect with Ryan:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
06/20/22 • 56 min
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