The Evolution of SEO with Cory Young

Why you need to make your content findable—and how to do it
How SEO has evolved over time
Why there will always be a need to help marketers get their content in front of their target audience
What it’s like to start a company as a side hustle before making the full-time leap
Cory’s journey to go out on his own
The specific kinds of content companies should be creating today

Resources:

Seth Godin

Crushing It - Gary Vaynerchuk

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Previous Episode

Marketing Revisited with Liam Moroney

Liam Moroney is the founder of Suas Marketing, a demand generation consulting firm. He has more than 12 years of experience as a marketing leader in the B2B SaaS tech industry, most recently as the SVP of Revenue Marketing at Notarize. Liam is also the host of the Marketing Revisited podcast. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

The difference between demand capture and demand generation
How to develop separate strategies and measurements for demand creation and demand capture
Ways to put your customer at the center of your marketing
How to break away from stale marketing playbooks
Why you shouldn’t distribute the same piece of content across every channel

Resources:

Oglivy on Advertising by David Ogilvy

Hey Whipple, Squeeze This by Luke Sullivan

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Jeff Sirkin on LinkedIn

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Next Episode

Normalize Talking About Money with Zoё Hartsfield

Zoё Hartsfield got her start in SaaS sales 3 years ago as an SDR and pivoted into B2B marketing. She is currently the head of Community over at Spekit. In her spare time, Zoё consults with other B2B companies on personal brand, social selling, and community initiatives. She is passionate about helping others in the SaaS community and is an advocate for mental health. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

Why it’s important to normalize talking about money
How not talking about money has held individuals down from earning what they’re worth
Steps you can take today to ensure you are being fairly compensated for your work
How our culture of not talking about money has only served companies, not employees
The tools you should use for salary research
How to measure the impact of community marketing
Why it’s critical to translate customer language into marketing content
The importance of qualitative data to provide context that quantitative data can’t show
How finding why people stay is just as important as finding why people buy

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