The Sirkin Research Podcast - Normalize Talking About Money with Zoё Hartsfield

Normalize Talking About Money with Zoё Hartsfield

08/08/22 • 41 min

Zoё Hartsfield got her start in SaaS sales 3 years ago as an SDR and pivoted into B2B marketing. She is currently the head of Community over at Spekit. In her spare time, Zoё consults with other B2B companies on personal brand, social selling, and community initiatives. She is passionate about helping others in the SaaS community and is an advocate for mental health. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

Why it’s important to normalize talking about money
How not talking about money has held individuals down from earning what they’re worth
Steps you can take today to ensure you are being fairly compensated for your work
How our culture of not talking about money has only served companies, not employees
The tools you should use for salary research
How to measure the impact of community marketing
Why it’s critical to translate customer language into marketing content
The importance of qualitative data to provide context that quantitative data can’t show
How finding why people stay is just as important as finding why people buy

Connect with Zoё:

Twitter

Tiktok

Connect with Jeff:

Connect with Sirkin Research:

Website

Twitter

Instagram

Why it’s important to normalize talking about money
How not talking about money has held individuals down from earning what they’re worth
Steps you can take today to ensure you are being fairly compensated for your work
How our culture of not talking about money has only served companies, not employees
The tools you should use for salary research
How to measure the impact of community marketing
Why it’s critical to translate customer language into marketing content
The importance of qualitative data to provide context that quantitative data can’t show
How finding why people stay is just as important as finding why people buy

Connect with Zoё:

Twitter

Tiktok

Connect with Jeff:

Connect with Sirkin Research:

Website

Twitter

Instagram

Previous Episode

The Evolution of SEO with Cory Young

Cory Young is the founder and CEO of BCC Interactive, a Digital Marketing Agency based in Philadelphia. After managing marketing teams at Fortune 50 companies at Comcast and Campbell's Soup, Cory channeled his passion and experience in a direction that could help small and mid-sized businesses increase their visibility & revenue. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

Why you need to make your content findable—and how to do it
How SEO has evolved over time
Why there will always be a need to help marketers get their content in front of their target audience
What it’s like to start a company as a side hustle before making the full-time leap
Cory’s journey to go out on his own
The specific kinds of content companies should be creating today

Resources:

Seth Godin

Crushing It - Gary Vaynerchuk

Connect with Cory:

Connect with Jeff:

Connect with Sirkin Research:

Website

Twitter

Instagram

Next Episode

Full Funnel Framework with Victoria Sakal

Victoria Sakal leads the development and delivery of The Vault by Refine Labs. As the world's first intellectual capital warehouse, The Vault gives members exclusive access to industry-leading research, data, insights, and validated strategies for manufacturing revenue. With a background in marketing, brand strategy, and commercial strategy, Victoria leads growth strategy, covering product, GTM, and product marketing for The Vault in preparation for commercial launch later this year. Here are a few of the topics we’ll discuss on this episode of Long Story Short: