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Industrial Marketer

Industrial Marketer

Joey Strawn & Nels Jensen

Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.
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Top 10 Industrial Marketer Episodes

Goodpods has curated a list of the 10 best Industrial Marketer episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Industrial Marketer for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Industrial Marketer episode by adding your comments to the episode page.

Industrial Marketer - 4 Keys to Successful B2B Lead Scoring
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11/09/21 • 42 min

Lead scoring for industrial marketers doesn’t need to be complex or mysterious for it to be effective. It needs to account for whatever in your typical buying journey triggers when a prospect transitions from interest to intent.

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Don’t let your clients’ hesitancy to divulge sensitive information stop you from sharing your successes with the marketplace. In this episode, the Industrial Marketer podcast offers suggestions on ways to replace the traditional metric-driven case study with testimonials and success stories. These are powerful pieces for your digital content library that awaits prospects who are increasingly doing research on your website.

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Industrial Marketer - 10 Things to Consider in Your Consideration Phase
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04/26/22 • 49 min

The industrial buying journey has evolved into buying committees and an extremely elongated, complicated process. That makes the consideration phase especially crucial for sorting out who you will be doing business with.

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Industrial Marketer - How Industrial Distributors Can Set Themselves Apart
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09/14/21 • 44 min

Industrial distributors should market themselves based on what value they provide to customers and how they differentiate themselves from competitors, not what products they offer. This is essential as digital becomes the dominant sales channel.

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Industrial Marketer - Social Media for Manufacturers Is No Longer Optional
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06/08/21 • 37 min

The Industrial Marketer podcast scratches the surface on the topic of social media for manufacturers. One tip: Authenticity is the key to social media, and it means different things on different sites. Finding the right tone is important on every channel, and it will be different from the tone on your website.

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Industrial Marketing is not simply B2B marketing for manufacturing and distribution. Industrial Marketing involves a narrow audience and a long buying cycle. Many manufacturing companies have an engineering-driven culture that traditionally focuses on product features as opposed to customer solutions.

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Industrial Marketer - Social Media Advertising for Manufacturers
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11/22/22 • 44 min

It may be a surprise to manufacturers that social media advertising can be a strong driver of growing prospects or even conversions. But the rich data in social media is a fertile testing ground for custom audiences. The Industrial Marketer podcast explains.

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Industrial Marketer - 7 Types of Sales Collateral All Industrials Need
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10/12/21 • 42 min

Joey and Nels delve into the seven types of sales collateral industrial marketers need to equip their sales team through a typical industrial sales cycle.

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Industrial Marketer - The Importance of B2B Real-Time Marketing
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05/23/23 • 41 min

Not every customer or prospect touch point is created equal in the world of industrial marketing. That’s one of the reasons you should be leveraging real-time marketing to meet prospects and customers on their terms. Real-time marketing is a way for your company to stand out in the onslaught of data.

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In this episode, we talk about five things that every manufacturer can do to improve their lead generation. The costs are minimal but they will involve a commitment of time and, perhaps, education. But there is a lot of value in these activities.

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FAQ

How many episodes does Industrial Marketer have?

Industrial Marketer currently has 43 episodes available.

What topics does Industrial Marketer cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Industrial Marketer?

The episode title 'How to Get Started With B2B Marketing Webinars' is the most popular.

What is the average episode length on Industrial Marketer?

The average episode length on Industrial Marketer is 41 minutes.

How often are episodes of Industrial Marketer released?

Episodes of Industrial Marketer are typically released every 20 days, 23 hours.

When was the first episode of Industrial Marketer?

The first episode of Industrial Marketer was released on Dec 10, 2020.

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