How to Overcome the Challenges of Creating Manufacturing Case Studies
02/22/22 • 32 min
Don’t let your clients’ hesitancy to divulge sensitive information stop you from sharing your successes with the marketplace. In this episode, the Industrial Marketer podcast offers suggestions on ways to replace the traditional metric-driven case study with testimonials and success stories. These are powerful pieces for your digital content library that awaits prospects who are increasingly doing research on your website.
Don’t let your clients’ hesitancy to divulge sensitive information stop you from sharing your successes with the marketplace. In this episode, the Industrial Marketer podcast offers suggestions on ways to replace the traditional metric-driven case study with testimonials and success stories. These are powerful pieces for your digital content library that awaits prospects who are increasingly doing research on your website.
Previous Episode
Content Planning for Industrial Marketers
A good content plan has become an essential starting point for industrial marketing as the industrial buying journey has become more elongated and complex, and more buyers are doing a majority of their research online before engaging with companies. And while there are more content channels and types of content than ever, putting together a content plan does not have to be complicated. The Industrial Marketing Podcast takes you through a simple process for creating a content plan.
Next Episode
Industrial Buying and the Rise of Buying Committees
As the world has become more digital, the industrial buying journey has become more complex. It’s an elongated, non-linear process that usually involves multiple stakeholders from each prospective company or current client. The stakeholders are doing massive amounts of online research independent of each other before anyone engages with the seller. That means it is more important than ever to understand who you are marketing to and when those touchpoints are taking place.
Industrial Marketer - How to Overcome the Challenges of Creating Manufacturing Case Studies
Transcript
Welcome back, everybody to another episode of the industrial Marketer Podcast your place for the tips, tech trends and tactics for industrials who care about driving leads to their businesses. I am one of your hosts industrial marketer, patron and lover, Joey. And as always, I am hosted by my favorite Nels Nels revolution. Now, Jason, how are you, man?
Nels JensenI'm doing very well, thank you.
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