Industrial Marketing Is More Complex Than Just B2B for Manufacturing and Distribution

01/13/21 • 30 min

Industrial Marketing is not simply B2B marketing for manufacturing and distribution. Industrial Marketing involves a narrow audience and a long buying cycle. Many manufacturing companies have an engineering-driven culture that traditionally focuses on product features as opposed to customer solutions.

Previous Episode

What to Expect for Industrial Marketing in 2021

Joey and Nels discuss what developments from the many disruptions in 2020 are carrying into 2021 and beyond in terms of manufacturing and digital marketing. Hint: We are not reverting to pre-pandemic tactics.
Each of the hosts also offers up worthy content entities for you to read and engage with.

Joey’s suggestions for digital media tips

Nels’ suggestions for learning about the industrial sectors

The Z Axis column from Modern Machine Shop editor Peter Zelinski. @z_Axis_MMS
Marketing Maven’s newsletter and blog. @MarketingMaven2
Manufacturing Marketer by Gardner Business Media @GardnerBizMedia

Next Episode

Top Industrial Marketing Trends in 2021

Co-hosts Joey Strawn and Nels Jensen discuss trends in manufacturing and digital advertising, and how the two intersect in ways that will impact marketing stakeholders in 2021.

Links:

5 Trends in Industrial Sales and Marketing You Don’t Want to Miss in 2021
https://industrialstrengthmarketing.com/insights/articles/5-trends-in-industrial-sales-and-marketing-you-dont-want-to-miss/

Manufacturing growth in digital spend in 2020:
https://mediaradar.com/blog/b2b-industries-increasing-spend/

Manufacturing investment in equipment in 2020:
https://www.ismworld.org/supply-management-news-and-reports/news-publications/inside-supply-management-magazine/blog/2020-10/report-on-business-roundup-september-manufacturing-pmi/

89 percent say they are not going back to old tactics:
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-global-b2b-decision-maker-response-to-covid-19-crisis

Industrial Marketer - Industrial Marketing Is More Complex Than Just B2B for Manufacturing and Distribution

Transcript

Joey Strawn00:00:00.810

Welcome back everybody to the industrial marketer podcast. We are so excited to be back in a new here to talk the tips, tricks and trends that affect all of us who make move and manufacture the world. I am joined as always, by now snails, nobody else. How are you my man, it's good to see you in the new year.

Nels Jensen00:00:24.120

Good to see you too. Joey, ready to rock and roll ready to get into the industrial