Social Media for Manufacturers Is No Longer Optional

06/08/21 • 37 min

The Industrial Marketer podcast scratches the surface on the topic of social media for manufacturers. One tip: Authenticity is the key to social media, and it means different things on different sites. Finding the right tone is important on every channel, and it will be different from the tone on your website.

Previous Episode

Taking a Holistic Approach to Search Engines

Much like the larger world around us, the manufacturing and industrial information ecosystems have become very fragmented. People consume information in all sorts of ways through all sorts of channels. In this episode, the Industrial Marketer Podcast looks at combating fragmentation by taking a holistic approach to search engine marketing. Plan your paid search investments to align with and coincide with your organic search efforts.

Make sure your paid search is properly targeted to marry up with your content marketing to reinforce how your solutions help your prospects and customers. Consider the many ways you can target paid search:

Geography
Timing, including these parameters:
- Buying cycling; when you need to get prospects into your lead gen funnel
- Seasonal
- Trade publication editorial calendars
- Events and trade shows
Customer segments
Product launches
Personas

Targeting your paid search increases the odds that you will bring people to your good work and what you have been building toward.

Next Episode

Top 5 Email Best Practices for Manufacturing Marketing

Trends come and go quickly in marketing, but one truism holds: Email is king in B2B marketing. No other tactic comes close to combining the power of distribution, engagement and prospect information gathering.

A couple of interesting stats about B2B email marketing:

Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
86% of business professionals prefer to use email when communicating for business purposes.
Click-through rates are 47% higher for B2B email campaigns than B2C email campaigns.
59% of B2B marketers say email is their most effective channel in terms of revenue generation.

Industrial Marketer - Social Media for Manufacturers Is No Longer Optional

Transcript

Joey Strawn00:00:00.989

Welcome back, everybody to another episode of the industrial marketer podcast, your place for the tips, tech trends and tools for industrials who care about driving leads to their companies. I'm one of your hosts. My name is Joey stron and I live in this stuff every day. And I am joined as always by my counterpart. Nels, Nels the knowledge dwells in Jensen, how are you today? My friends?

Nels Jensen00:00:30.000