How Industrial Distributors Can Set Themselves Apart

09/14/21 • 44 min

Industrial distributors should market themselves based on what value they provide to customers and how they differentiate themselves from competitors, not what products they offer. This is essential as digital becomes the dominant sales channel.

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The Most Successful Industrial Marketing Strategies

A successful industrial marketing strategy starts with goals and objectives and seeks to answer how those results can be achieved. Key components for executing against your strategy include content, channels and distribution, and tools to measure and analyze the outcomes.

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Marketing Metrics That Matter for Manufacturers

The Industrial Marketer podcast explains how the ability to “cross track” data points helps you harness marketing data and turn it into actionable insights. You might learn that one qualified lead actually was responsible for four unqualified leads and discover what was the original source of their interest.

Industrial Marketer - How Industrial Distributors Can Set Themselves Apart

Transcript

Joey Strawn00:00:00.839

Welcome back to another episode of the industrial marketer podcast your place for the tips, tech trends and tools that make a difference for industrial marketers, industrial distributors, and anyone else trying to get their name out in this wacky world of supply chain and marketing and manufacturing and industrial sectors. I am one of your hosts Joey and I am thrilled as punch to be joined by my host, Nels Nels, tell you a mother's gels. Jensen