Facebook Sales Strategies with Kim Walsh Phillips

In this episode, Kim talks about how you can use images, specifically headshots, in your ad sets to get the best results. 

Key Takeaways!

• Make sure you listen to the last episode, where Kim shared how to scale your ads.

• They have tested so many different things when it comes to images. From videos, to icons, to clickbait, to personal snapshots of life, they have tried it all. 

• They have found that a combination of things work best. Some ad sets work well with personal snapshots, while others work well with videos.

• What they have found is that using professional headshot images with a few words on the post has been working really well. 

• You can see what they’ve been doing at Facebook.com/KimWalshPhillips.

• The colors that are working the best are red and yellow.

• They are continually rotating in new images into the ad sets, and it doesn’t seem to be negatively impacting the cost. In fact, it’s been IMPROVING the cost.

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about Dave Dee's coaching call, where he talks about strategies to get your emails opened. Also Kim shares on how to connect with your audience and become more personal with your audience. 

Key Takeaways!

0:20 -  Kim talks about a bonus call with Dave Dee. Bonus calls are available to those attending The 2 day Six Figure Summit. Learn strategies to get 6 figure in additional revenue. This is to attend to 200K a month webinar.  

0:50 - Kim talks about Dave’s email title or #1 strategies for getting your emails open. 

1:20 - Developing a relationship or personal relationship with customers

2:00 -  Speak to the “you” not Hey Everybody

2:40 -  Make yourself personal connect with your audience and be to most open email. 

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get free leads in sales event

The 2 day Six Figure Summit

In this episode, Kim talks about how being authentic on social media will get you more likes, comments, and shares. 

Key Takeaways!

• There is a lot of talk about creating your unique selling proposition, which is the thing that will set you apart from everyone else. Instead of your unique selling proposition, Kim urges you to think about your unique competitive advantage. 

• Your unique competitive advantage is YOU!

• By leaning into who you are and being authentic on social media, more people are going to take notice of you, like you, share you, etc. 

• Kevin O’Leary has found a greater social media reach whenever he personally puts out a post, and you will find the same thing will happen to you as well if you are authentic. 

• It’s all about personal messaging so that you can create real, authentic relationships with people which will, in turn, lead to your success. 

• Kim has created a free live-training all about how to be the guru of your niche. You can check it out at GuruAcademyLive.com.

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

GuruAcademyLive.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about how Jenni Lyn Williams connects with her audience in an authentic way that brings her great success. 

Key Takeaways!

• One of their powerhouse members, Jenni Lyn Williams, the owner of Snarky Tea, had quite the success this past week. 

• Jenni was encouraged to try tea from her doctor because she had been drinking a lot of coffee after having her baby. When she went to look into different types of tea, she found that the names of the tea were very confusing and she knew that she could market tea better. She then went back to business school to create a tea brand that would be a just like the people it would serve: a little impolite, funny, and delicious. 

• This tea brand has really taken off, especially after securing an investment on Shark Tank from Kevin O’Leary and Bethenny Frankel.

• She has been promoting her company organically, on Facebook and Instagram, reaching almost a million people for free!

• In her posts, she is completely authentic and talks to her audience like she knows them. This creates a great dialog between herself and the clients. 

• Kim recently convinced her to start a subscription box program, and within the first 24 hours, all 45 boxes for July had sold out! The way she did this was by remaining authentic on social media and staying true to who she is and who her audience is.

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

Snarky Tea:

Website

Facebook

Instagram

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim Walsh Phillips shares a little strategy they implement to get more sales on Facebook. Kim shares how their business is about generating a greater ROI on a smaller ad spend. Kim talks about a way to target a Look-aLike audience to generate more leads and sales.

Key Takeaways!

0:40 - Kim shares an interesting strategy they just implemented.

1:00 - Kim talks about how their job is to get the best ROI or best advantage on their ad spend. In this case, 15k in ads.

2:20 - Kim talks about creating a Look-aLike audience of their best audience in the lifetime value.

2:50 - Kim talks about learning about the audience and targeting the Desktop audience. Because they are those who are more possibly the professionals.

4:00 - Kim talks about how this allows them to target those who were savvy with computer and were likely business owners and help generate 20k with spending 6k.

Resources Mentioned in this Episode

• 3daysto10k.com