Facebook Sales Strategies with Kim Walsh Phillips
Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
Award-winning speaker, author, strategist, and CEO of Elite Digital Group, Kim Walsh-Phillips pinpoints how to maximize your Facebook ROI. In each quick-paced 5- to 30-minute episode, she discusses action-oriented sales and marketing strategies for Facebook. If your company needs more qualified web traffic, leads and sales, this is the perfect place for you to discover how to distinguish yourself from the competition and win more customers, clients or patients by utilizing Kim’s latest Facebook Sales Strategies. Topics include tactics for sales-driven Facebook Ad creation, copy writing, images, and headlines. Plus, the most up-to-date news on Facebook’s changing guidelines and rules. Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
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FSS Episode 594: "How to Get More Sales, Out of Your Challenge"
Facebook Sales Strategies with Kim Walsh Phillips
11/08/22 • 6 min
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FSS Episode 503: “How are You Dealing with Your Current Customers"
Facebook Sales Strategies with Kim Walsh Phillips
04/22/19 • 3 min
In this episode, Kim Walsh Phillips talks about what her practice is to keep memberships going. Kim shares other outlets and reminders you can do to stay engaged with your customers and keep them in membership programs.
0:20 - Kim talks about her recent VIP retreat center event for the membership programs. Kim shares about the variety of entrepreneurs launching their platform.
1:10 - Kim continues to shares about the provided masterclass for their members.
1:40 - Kim continues to share about the marketing outside of Facebook, with new letters and printed postcards.
2:00 - Kim talks about reminding the audience by doing Facebook lives for the masterclass. All these practices keep the membership going with your current customers.
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FSS Episode 498: "What's working right now, when it comes to bidding, and a new campaign idea"
Facebook Sales Strategies with Kim Walsh Phillips
12/31/18 • 5 min
In this episode, Kim Walsh Phillips shares about the high cost of ads during the holiday, and currently, those holiday prices have dropped. Also, Kim suggests running a “Best of Campaign” to share your past content, video, without ad cost. Learn more at 3daysto10k.com and Power Video of the Day.
0:20 - Kim hopes you all have a great Christmas and is very happy to get over the most painful time of the year for advertising. Kim mentions when trying to place Facebook ads, the holiday is a difficult time of the year to do so.
0:53 - Kim talks about how ad cost went from $8 to $24 per lead during the time between Thanksgiving and Christmas.
1:10 - Kim mentions that people in the coaching circle of Powerful Professionals were cautions to hold off on starting a new campaign during the holidays, due to astronomically high ad cost.
1:33 - Kim is happy to announce that the costs of come down, and now they are some $6 per lead. Kim mentions they are getting a triple number of leads in pre-day at this costs. And in the new year, they might increase the daily ad spend to 20% until that level out.
2:19 - Kim suggests that if you are running campaigns it is good to see if you can scale now and if you haven’t check. It is a good time to see if you can get into the game now.
2:30 - Kim share about a new campaign they are implementing, she is calling it the “Best of Campaign.” Kim says every 24 hours, they are doing it form 12 pm one day to the next, they are putting up a webinar they did during the year. This is basically 24hours of replay. This is an offer to see a free training video every day with a different topic from 7 of the best of the year.
3:31 - Kim mentions using Lead Pages, to set up the 7 videos and offers. Kim talks about how they are getting thousands of dollars in sales, with great engagement rates and open rates.
4:15 Kim once again suggest doing a Best of Campaign if you had done Training Video or Webinars in the past year. It is a fantastic way to get more ads in without any ad cost.
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FSS Episode 501: “Outside the Box”
Facebook Sales Strategies with Kim Walsh Phillips
02/21/19 • 3 min
In this episode, Kim Walsh Phillips talks about thinking Outside the Box, Kim talks about running campaigns besides lead generation. Kim shares that you can use Facebook ads to generate more money. Kim shares how you can do this by thinking outside the box and using your list and Facebook ads to do this. Learn more at 3daysto10k.com.
0:20 - Kim talks about campaigns you can run beside lead generation. Kim first talks about their lead generation doing the 3daysto10k.
1:00 - Kim continues to talk about Facebook ads and how this makes the first appearance of the services such as 3daysto10k, then the social media cash machine, then finally the Powerful Professionals membership program.
1:54 - Kim talk about the free webinar that they use to sell their way into their Masterclass.
2:00 - Kim continues that the use the Facebook ads to promote a weekend promotion as well. For example, a magazine that they’re promoting.
3:00 - Kim says once people are on your list, how do you want them to behave and what do you want them to do. And can you use Facebook ads to get them there?
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FSS Episode 500: “Something I tried, Gosh it didn’t work!”
Facebook Sales Strategies with Kim Walsh Phillips
02/06/19 • 5 min
In this episode, Kim Walsh Phillips shares about a failed tactic with their ad design. Kim provides insight into sticking to strategies that work. And how this could help you in your mission to bring down your cost per lead on Facebook. Learn more at 3daysto10k.com.
0:20 - Kim talks about how they are in aanever mission to get cost per lead down, because it hurts the ROI. Kim talks about about their weekly campaign at 3daysto10k.com.
0:50 - Kim continues to talks about how they are constantly trying to find new ideas to run this campaign and get the cost per lead down.
1:00 - Kim talks about how they are InfusionSoft or Keap people, and they like using this service to help run their campaigns. And they tried another CRM but she will not mention their name. However, Facebook has been banning this service and shutting down their Ad account.
2:00 - Kim talks about how they do not run any Black Hat ads and they are totally legit. But when that started back up, their cost per lead stunk.
2:39 - Kim mentions that got back up and running by changing their wording around with a softer approach, which helped their cost per lead.
3:00 - Kim talks about trying something new, but still using their Red, Black, and White ad colors. Kim mentions that Kelly, tried WordSwag and recreate their ads and colors. They ran the ads, but they did not work, and the cost per lead did not change.
4:10 - Kim says this may not be the issue for you, doing recreate ads, but stick with what works for you. Also, Kim strongly suggests checking the numbers because it always tells the truth.
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FSS Episode 499: “What to do After First Contact"
Facebook Sales Strategies with Kim Walsh Phillips
01/24/19 • 4 min
“What to do After First Contact"
In this episode, Kim Walsh Phillips talks about following up and retargeting with those who may have shown interest by clicking thru or signing up, but they did not show up. This is a great episode to know what to do when your audience begins to follow the “Juicy Carrot.”
0:20 - Kim talks about first contact or that first lead. Kim talks more about the details of the “Juicy Carrot” and getting people to opt-in or signup for your webinar.
0:46 - Buyers are set up in 2 categories - The Skimmers and the divers. Divers jump in the pool. The skimmers are one sure and the make up some 85% of those in the market.
1:30 - Kim talks about the 12-minute social media cash machine program. If you get more than 1% of people to click-thru now your ad that is good. And if you get more than 20% of people to opt-in that is great!
1:40 - Kim talks about getting 10% of those that land on your Thank You page, that is a profit maximizer.
2:39 - Kim suggests retargeting these people who may be clicked thru or opt-in but did not show up
2:45 - Kim talks more about following up and or retargeting because these people showed interest but did not show up.
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FSS Episode 502: “Images, Baby!"
Facebook Sales Strategies with Kim Walsh Phillips
04/19/19 • 3 min
In this episode, Kim Walsh Phillips talks about images! This is a great episode to learn about how to save on cost for leads. Kims shares about changing images out on ads every 2 days to save on cost per leads. Learn more at audiencemagicwebcast.com
0:20 - Kim talks about their battle to get leads into their weekly webcast. Kim shares that they are running a weekly webinar call “The Audience Magic System.” This is about quickly turning your audience into to a list of buyers.
0:46 - Kim continues to share that when they first started leads cost about 8 bucks a piece, and kept creeping up in cost to about 17 bucks. Then, they would change the images and cost would back down again, and over and over. Kim decided to change images every two days.
1:15 - Kim talk about how cost would go down dramatically with 2 day image changes! The webcast mentioned is at audiencemagicwebcast.com
1:40 - Kim continues to share that their cost per lead went from 13 dollars to 4.44 dollars.
2:00 - Kim suggests to bring lead cost down on Facebook, batch your images and use the same ad copy. This will cut ad cost by 1/3!
2:40 - Sign up for the Audience Magic Webcast here!
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FSS Episode 497: “A Quick Ad Formula thats Been Crushing It”
Facebook Sales Strategies with Kim Walsh Phillips
12/18/18 • 5 min
In this episode, Kim Walsh Phillips shares a great formula to help your ad copy to crush it! Kim talks about creating that ‘one big hook’, and the power of repeating the line at least 4 times to influence your fans to ‘click through’. This is a great episode to learn about creating a great hook (One Big Idea), campaigning the idea, and getting your ROI. Learn more at 3daysto10k.com.
0:20 - Kim shares that they are moving and shaking and on the way back to Jersey.
0:45 - Mistakes with Facebook Ads - People often make them to wordy. It is one thing if you are writing a long forum post and are an amazing copywriter. But, most people are not great copywriters.
1:15 - If you’re new to this and never wrote copy before. Kim suggests to repeat the Hook at least 4 times The Hook is the one big idea
1:50 - Kim gives an example for their hook being - “How to get 10K Facebook fans in 72 hours” and increase ROI.
2:10 - Kim mentions that their top performing and repeat that line 3 times.
2:40 - Kim talks about coming up the hook and launching the campaign. People want to know who you are Targeting, What you are doing for them, and How quickly you are getting it done.
3:40 - Kim talks about the power of outcome base Hooks, and repeating the line 3 times!
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FSS Episode 496: “What Is Working Right Now”
Facebook Sales Strategies with Kim Walsh Phillips
12/07/18 • 3 min
In this episode, Kim Walsh Phillips shares about keeping consistent with her 30-day challenge of Facebook Live. Kim mentions that with each new video her audience and engagements have been growing and this is a great way to get the best ROI, for free!
0:20 - Kim shares that she is getting ready for a day long of planning for memberships.
0:45 - Kim shares that she has been keeping consistent with the 30-day challenge of a daily Facebook Live. Kim also talks about keeping consistent as long as Facebook live has been around, at least once or twice a week.
1:20 - Kim shares that she has never been this consistent, even during with busy season and after a glass of wine.
1:45 - Kim mentions that the more she is doing a Facebook Live video, the more people are showing up to join, and it has become more interactive. Kim says each time she does a video it keeps growing and building
2:00 - Kim says she may not stop even after the 30 days are up. Because she consistently keeps getting opt-ins and it is driving the ROI. And it is 100 percent free to do this!
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FSS Episode 504: “New Feature Inside Facebook Ads"
Facebook Sales Strategies with Kim Walsh Phillips
05/09/19 • 2 min
In this episode, Kim Walsh Phillips talks about a new feature within Facebook Ads. This feature is a Campaign Budget Optimization, and a great way to optimize on cost per lead. If you are like Kim and run more than one ad set at a time this is a much see feature! Learn more at 3daysto10k.com.
0:20 - Kim talks about Campaign Budget Optimization
1:00 - Kim talks about get 13 dollars a leads, then it lowered to 8 dollars pre lead.
1:30 - Kim says this Campaign Budget Optimization has lower the cost per 5 dollar per lead.
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