FSS Episode 482: How to Connect with Your Audience in an Authentic Way
07/11/18 • 5 min
In this episode, Kim talks about how Jenni Lyn Williams connects with her audience in an authentic way that brings her great success.
Key Takeaways!
- One of their powerhouse members, Jenni Lyn Williams, the owner of Snarky Tea, had quite the success this past week.
- Jenni was encouraged to try tea from her doctor because she had been drinking a lot of coffee after having her baby. When she went to look into different types of tea, she found that the names of the tea were very confusing and she knew that she could market tea better. She then went back to business school to create a tea brand that would be a just like the people it would serve: a little impolite, funny, and delicious.
- This tea brand has really taken off, especially after securing an investment on Shark Tank from Kevin O’Leary and Bethenny Frankel.
- She has been promoting her company organically, on Facebook and Instagram, reaching almost a million people for free!
- In her posts, she is completely authentic and talks to her audience like she knows them. This creates a great dialog between herself and the clients.
- Kim recently convinced her to start a subscription box program, and within the first 24 hours, all 45 boxes for July had sold out! The way she did this was by remaining authentic on social media and staying true to who she is and who her audience is.
- You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.
Resources Mentioned in this Episode
Snarky Tea:
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about how Jenni Lyn Williams connects with her audience in an authentic way that brings her great success.
Key Takeaways!
- One of their powerhouse members, Jenni Lyn Williams, the owner of Snarky Tea, had quite the success this past week.
- Jenni was encouraged to try tea from her doctor because she had been drinking a lot of coffee after having her baby. When she went to look into different types of tea, she found that the names of the tea were very confusing and she knew that she could market tea better. She then went back to business school to create a tea brand that would be a just like the people it would serve: a little impolite, funny, and delicious.
- This tea brand has really taken off, especially after securing an investment on Shark Tank from Kevin O’Leary and Bethenny Frankel.
- She has been promoting her company organically, on Facebook and Instagram, reaching almost a million people for free!
- In her posts, she is completely authentic and talks to her audience like she knows them. This creates a great dialog between herself and the clients.
- Kim recently convinced her to start a subscription box program, and within the first 24 hours, all 45 boxes for July had sold out! The way she did this was by remaining authentic on social media and staying true to who she is and who her audience is.
- You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.
Resources Mentioned in this Episode
Snarky Tea:
How to get 10,000 Facebook fans in 3 days or less
Previous Episode
FSS Episode 481: How to Get People to Register in Real Time by Optimizing Your Ads
In this episode, Kim talks about a trick you can use to make sure that your show-up rate for events is higher by how you optimize your ads leading up to the event.
Key Takeaways!
- Every week they run their training where you can get 10,000 Facebook fans in under 72 hours for pennies a piece. The number one way they get people to sign up for this training s through Facebook Ads.
- They spend about $10,000 a week on these ads because they get a huge ROI on them.
- The biggest problem she faces is that she will get a ton of people to sign up but only around 10% will actually show up to the online training.
- To improve the show-up rate, they lowered their campaigns until closer to the event. They started the ad campaigns on Thursday and increased their ads throughout the week until Tuesday when the event was. This made their show-up rate go up to 20%!
- You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
Next Episode
FSS Episode 483: How to Get More Comments, Likes, Shares, Leads, and Sales from Your Social Media
In this episode, Kim talks about how being authentic on social media will get you more likes, comments, and shares.
Key Takeaways!
- There is a lot of talk about creating your unique selling proposition, which is the thing that will set you apart from everyone else. Instead of your unique selling proposition, Kim urges you to think about your unique competitive advantage.
- Your unique competitive advantage is YOU!
- By leaning into who you are and being authentic on social media, more people are going to take notice of you, like you, share you, etc.
- Kevin O’Leary has found a greater social media reach whenever he personally puts out a post, and you will find the same thing will happen to you as well if you are authentic.
- It’s all about personal messaging so that you can create real, authentic relationships with people which will, in turn, lead to your success.
- Kim has created a free live-training all about how to be the guru of your niche. You can check it out at GuruAcademyLive.com.
- You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/facebook-sales-strategies-with-kim-walsh-phillips-19791/fss-episode-482-how-to-connect-with-your-audience-in-an-authentic-way-691069"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to fss episode 482: how to connect with your audience in an authentic way on goodpods" style="width: 225px" /> </a>
Copy